LAS VEGAS, Nevada, March 19, 2009 The horse racing industry, already in steady decline, is experiencing a severe downturn in attendance and wagering activity due to the recessionary economy and increased competition for consumer entertainment spending. The plight of the horse racing industry is compounded by the intrinsic complexity of the sport which historically has deterred newcomers. ProPick Racing, LLC announced today the launch of its new website, www.propickracing.com developed specifically for novices and newcomers to horse racing. ProPick Racings unique approach to betting enlists some of the industrys top horse racing analysts (handicappers). The analysts post their best wagering selections for upcoming races on the website for free. To guide the user, each analyst provides details of each wager and a description of why its a good bet. To place a wager, the user simply clicks the analysts selection. For residents of states where Internet horse race betting is legal, the wager is processed through the Oregon racing hub ensuring that all regulatory requirements are met. Players can watch the races live on the website with confidence that they have a good chance at winning.
Richard Eng, author of Betting on Horse Racing for Dummies, leads a team of analysts including such luminaries as; Dave Brower, Steve Klein, Kristin Sadler, Steve Schwartz and Gary Smith. When I wrote the Dummies book, the whole idea was to make the sport more approachable and understandable. ProPick Racings vision provides the insight for the novice to bet with confidence because our selections are based on extensive research. We de-mystify wagering by showing which races to bet on and how to construct the wager for the best chance of winning, and we do it for free.
Horse racing is a beautiful and exciting sport, said Tony Fontaine, president of ProPick Racing. It is also complicated and time consuming to understand, which can be frustrating to the newcomer. Our goal is to generate a renewed interest in the sport through education and simplification of the wagering process. The first step is removing the intimidation factor inherent with placing a wager.
Newcomers can practice wagering on live races, and become comfortable with the sport, with free fantasy play and free contests. Fantasy play lets newcomers place non-monetary wagers, watch the races, and track their results. Mr. Fontaine explains; Were confident that once people see how easy it is to have fun at the races, they will want to become more involved with the sport. Free lottery-style contests are based on a pick 5 grid familiar to many casino and lottery players. This approach gives newcomers an easily recognizable way to play. Our free contests are very simple and fun to play; and we give away great prizes like trips to Las Vegas.
According to Mr. Fontaine, ProPick Racing is a website operator whose purpose is to lead by example. The ProPick Racing strategy is to offer our Internet platform to racetracks, OTBs, other pari-mutuel wagering and entertainment providers. We launched www.propickracing.com to provide the industry with a practical example of how to introduce racing to a new audience. As more venues offer our consumer friendly approach to horse racing, we hope to help revitalize the industry.
About: ProPick Racing LLC headquartered in Henderson, NV is an affiliate of US Off-Track; a multi-jurisdictional, pari-mutuel account wagering hub operator licensed in Oregon. ProPick Racing is dedicated to the advancement of the horse racing industry through education and innovation.
Contact: Robin Roberts, ProPick Racing (702) 497-9700 robin@propickracing.com
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