Sherman Oaks, CA April 29, 2008 -- In its ongoing campaign to protect advertisers against PPC fraud and deliver the highest quality traffic possible, ABCSearch, the world's largest privately-held PPC search network, today announced major enhancements in quality automation to its ClickShield™ product for the further benefit of ABCSearch's advertisers. These enhancements which are fully deployed across the ABCSearch network will receive continuous, upgraded quality definitions to accommodate growing landing page and publisher technologies.

News facts:

• ClickShield will integrate upgrades to ABCSearch's dynamic, real-time fraud monitoring and traffic quality filtering to drastically reduce time between quality audits.
• Advertisers will see markedly greater ROI on traffic as high quality sources are added to the network faster while poor quality sources are removed immediately for a more effective automated auditing process.
• The enhancements give ABCSearch advertisers control over where and when their ads show by allowing low-performing traffic channels to be automatically identified and "turned off," saving advertising dollars by delivering only the traffic that converts best.
• ClickShield optimizes the ABCSearch network by ensuring that clicks are "scrubbed" against fraudulent activities based on user behavior patterns and other proprietary methods.
• ClickShield is ABCSearch's proprietary and independently-certified fraud-monitoring technology which identifies and removes suspicious PPC traffic.
• ClickShield has been certified by ClickDefense™, a leading tracking, optimization and click fraud detection company.
• Click Defense Inc. is an independent fraud monitoring company which earlier this year assessed ABCSearch with an average of less than 5 percent potential click fraud across its entire PPC search network of thousands of search and content publishers -- a three-fold decrease in recent documented reports for tier one PPC networks.

• "We're completely committed to saving our advertisers money from fraudulent clicks and delivering the highest PPC returns through available, actionable information."
• "ClickShield gives advertisers the power to add and remove traffic sources on-the-fly based on real-time information, so they can make decisions based on a level of transparency not available elsewhere in the pay per click advertising industry."

• "With accommodation for newer technologies and more frequent traffic source monitoring, ABCSearch continues to raise the bar for anti-fraud technology with ClickShield."