ZICO, LLC., a company that specializes in 100 percent pure coconut water, desired a powerfully branded, user-friendly website to support its growing national exposure as a provider of a healthy, replenishing drink with natural ingredients. The redesigned ZICO.com needed to improve usability, strengthen the existing brand, and deliver powerful messaging to targeted market segments while engaging consumers, retailers and distributors.

Acquity Group's Visual and Interface Design (VID) group implemented its proven methodology in order to best meet ZICO's brand needs.

"Our team took the time to thoroughly understand the ZICO brand's DNA, constituents, and audience," said Acquity Group CEO Chris Dalton. "Through this research we were able to develop an effective visual design. We also incorporated a User Experience and Architecture track to help improve the website's user functionality."

The Acquity Group VID team provided ZICO with a robust website structure that can support upcoming product launches or a transactional model for next-gen functionality. The website features modern technologies like DHTML, which enables dynamic and interactive web services, and each webpage is optimized for organic and paid web search to augment online coverage.

"ZICO.com now has increased web exposure that utilizes social media and e-mail to extend our communicative capabilities," said Mark Rampolla, ZICO founder and CEO. "The site's design captures the essence of the brand in such a compelling manner, that ZICO offers the visual as a downloadable desktop background. We are very pleased that Acquity Group's implementation surpassed our goals."

Customers can purchase the ZICO product directly from the redesigned website, or through the ZICO vendor network.    

About Acquity Group
Acquity Group delivers award-winning, tailored solutions to elevate brands and businesses by maximizing the digital channel. Acquity Group's innovative strategy, marketing & design, IT planning, and commerce & content services are the cornerstone of effective digital communication for today's leading brands. Acquity Group is headquartered in Chicago and has offices in Irvine, CA; Los Angeles, CA; Overland Park, KS; Scottsdale, AZ; and Dallas, TX. To define a unique perspective for your business, contact Acquity Group at www.acquitygroup.com.

About ZICO
Founded in 2004 by Mark Rampolla, ZICO is 100 percent pure coconut water with natural flavor essences. With five essential electrolytes, more potassium than a banana, low acidity, no fat, no sugar added, and no cholesterol, ZICO is the natural, refreshing way to hydrate and replenish. ZICO can be found at leading yoga studios, gyms, natural food stores and gourmet markets in select markets across the country. For more information, visit www.ZICO.com.