A childhood 4-H member and middle child of clean-your-room-and-get-out-and-play parents, Ms. Rach-Wilson grew up in a home that instilled self respect and a sense of community responsibility in every child that walked through the family's door.

"When you are brought up to give back it becomes part of your character so, therefore, it was instinctive to celebrate the same lifestyle with my children and now build a company based on that same philosophy," says founder Stephanie Rach-Wilson. The Company's goal is to help today's parents feel confident about setting parameters and expectations on their kids and good behavior is the first priority - any grandparent would agree.

"Research shows that children as young as 18 months can understand a message so let's positively reinforce a good message ...wrap it with music and make it fun," Ms. Rach states. The Company's product line includes:

Into the Great Outdoors DVD/CD/BOOK SET: an animated and live action teaching-through-nature adventure that explores the environment and helps build positive character. Kids join Chipper on a song-filled journey, learning rhyme-filled lessons like "you can play, but don't stray," and the importance even the smallest creatures have on nature. A 2008 "Hot Product" iParenting winner, the set includes award winning DVD, FSC certified 52-page Story & Activity book plus CD.

Beyond the Moon with Luna storybook: Helps build confidence and teaches girls to support each other at an early age. Luna discovers life beyond the moon is filled with more than giving milk and happy "moos" as she prepares to take her first leap and discover she can go beyond her own expectations.

Get Ready to Fly: The Perfect tool to help eliminate the stress of holiday travel. From what to pack, to check-in, boarding, flying and landing, young kids are introduced to the over-stimulating experience of airports and flying, and earn their wings before you even pack a bag. Includes an activity-filled book with crayons bundled in a plush pillow backpack with front pocket for travel treasures and reusable tote.

Sing-along/Read-along the first two books launch with vibrant illustrations and lyrics to dance, sing, or snuggle up to before naptime or bed. All Together Now and A Balloon Passes By feature the music of James K, a Bay Area musician often likened to Cat Stevens.

The Company offers additional merchandise on the site plus represents other like-minded product lines. Based in Marin, California IAGmedia supports each product with its "Less Packaging, More Fun" seal of approval: delivering quality products in minimal packaging using green standards in manufacturing. Over 90% of its products are made in Bay Area, California.