Nashville, TN, October 26, 2009- Scheduled for a November roll-out starting in the states of Tennessee and Florida, Tennessee home-based Safe Watch by Monsignor has created a new technology designed to empower senior citizens in their independence. Named the number 1 safety device for seniors, Safe Watch is a combination of technologys most recent advancements. Its a watch, its cellular and its the smallest GPS tracking device in the world. The watch utilizes cutting edge technology to provide security and comfort to the senior community with instant access to emergency help, critical medical information and personal emergency contacts.
Recently Safe Watch endorsement spots were filmed in Los Angeles with beloved actress and animal lover, Betty White. Betty introduced Morris Animal Foundation (of which she has been a trustee for the past forty two years) to Monsignor C. Riley, president and CEO of Safe Watch by Monsignor. At her request, Paul Raybould, executive vice president of the organization, flew out to Nashville to present the foundation and its story to Monsignor and the Safe Watch team.
"After hearing the background and scope of the Morris Foundation I understand why Betty loves them so much and wanted us to forge an alliance with them," shares Monsignor. "We are proud to support the Morris Animal Foundation and their scientific breakthrough cures for animal diseases. Pets are a proven comfort to the senior community, which makes supporting the foundation very fulfilling." Safe Watch by Monsignor has committed to 4 years of a portion of product sales proceeds to benefit the organization.
In addition to offering proceeds, Safe Watch by Monsignor has committed to including the Morris Animal Foundation in many forms of Safe Watch advertising. A closing portion of the television advertising includes Betty talking about the generous gift to the foundation while holding an adorable puppy.
"We have been honored to have Betty White as part of our organization for many years," shares Paul Raybould, Executive Vice President of Morris Animal Foundation. "This new relationship with Safe Watch by Monsignor is relevant because of our mutual goals -theirs providing safety and ours by improving animal health and welfare. The elderly want to be safe in their homes and they want their pets healthy."
Morris Animal Foundation is all about best friends helping best friends- the human/animal bond. Developing the human/animal bond is relevant to the many elderly individuals who have lost their partners later in life. Morris Animal Foundation has been at the forefront of funding health breakthroughs that have helped animals on all seven continents. Their funded research helps a wide variety of animals, including companion animals such as dogs and cats, horses, llamas/alpacas, and wildlife.
"I am thrilled to have brought these two care-giving organizations together," says Ms. White. "Together they provide a safer environment through Safe Watch and comfort through the efforts of Morris Animal Foundation to the same community of people."
About Morris Animal Foundation: Morris Animal Foundation (MAF), a 501(c)(3) nonprofit established in 1948, is dedicated to funding animal health research that protects, treats and cures companion animals, horses and wildlife. MAF has its headquarters in Denver. Charity Navigator ranks MAF as a four-star charity, the highest rating. MAF is a BBB Wise Giving Alliance Charity Seal Holder. For more information, call 800.243.2345 or visit MorrisAnimalFoundation.org.
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