The BuySingapore website was launched in 2006 to raise awareness of the many exporting companies in Singapore and China. The site has been running for 18 months and has a presence in over 5 countries internationally through its website of products and services.

Research in 2006 showed that the setting up of business contacts for Singapore and China Import/Export companies and SMEs was an important issue for many of these businesses. BuySingapore has quickly become the trusted, easy to use, e-commerce platform for businesses to display their products and services worldwide.

BuySingapore is a partnership between International Enterprise (IE) Singapore, an agency under Singapores Ministry of Trade and Industry which promotes the overseas growth of Singapores companies and international trade and private sector partner, Abecha Pte Ltd, a sourcing and procurement service provider.

Showcasing 100,000 Singapore companies internationally, the site acts as the most comprehensive Singapore Business Directory for companies wishing to take advantage of the Singapore brand, including its reliability, top quality and high value-add.

International businesses have the opportunity to follow international trade leads by posting requirements to the site. The BuySingapore automated matching service enables Singapore based companies to match their services and start partnerships with international companies by setting up their first connection.

Business opportunities are available on the site in a wide range of business sectors including Transport and Logistics, Communications and IT, Electronics and Engineering and Retail. The BuySingapore website is promoted through the connections of the two partner companies and participation of trade shows, such as the Gulfood show at the Dubai International Convention and Exhibition Centre which featured 2,500 companies.