Kansas City, Missouri May 27, 2008 -- The Connoisseur, a leading merchant of personalized wine and other customized wine gifts, has recently launched its new website and e-commerce platform at PlazaWine.com. To introduce the new website, The Connoisseur is proud to announce its first annual Grads and Dads Sale in honor of Father's Day and the upcoming graduation season. All visitors to PlazaWine.com who enter the coupon code "GRADSDADS" at checkout will receive a full 15% off of their first order.

Father's Day and graduations are days of acknowledgement and appreciation. Opening a personalized bottle of wine or champagne on Father's Day is a great way to celebrate the occasion with your Dad and your family. And graduations always represent special moments - four or more years of effort rewarded with validation of academic achievement. A custom wine label with the date of the graduation is a memorable way to mark the occasion.

"We have recently made improvements to our website infrastructure and e-commerce platform to make ordering personalized wine and all varieties of premium discount wines as easy possible for our valued customers," said Sam Monteleone, CEO of The Connoisseur. "In addition to a seamless user experience on our website, we also offer our customers direct access to our knowledgeable staff of wine connoisseurs who are always available to answer questions and make informed suggestions to create the perfect wine gift."

The premium wines and wine gift boxes offered by The Connoisseur are also chosen as personalized business gifts by corporate customers who wish to recognize clients and celebrate employee milestones. Personalized wine and wine accessories have proven to be widely preferred among corporate gift givers. The quality of the wines and the craftsmanship of the packaging have continued to build The Connoisseur customer base from around the country.

The improved functionality and informative nature of the new website at PlazaWine.com have been instrumental in the recent growth of The Connoisseur. Customers can order personalized premium wines and wine accessories from the comfort of their home or office, with expert advice and consultation only a click or phone call away. This level of personalization and customer service has drawn a customer base that appreciates quality wines and the thought that goes into meaningful gift ideas.

"As wine sales continue to grow around the United States and more people learn to appreciate the subtleties of wine, the idea of personalized bottles of wine as gifts has captured the imaginations of gift givers," Mr. Monteleone continued. "One of the great features of a personalized bottle of wine is that the bottle itself is a lasting memento, long after the wine has been enjoyed. Our Grads and Dads Sale is a great example of how personalized wine can be used to create memorable gifts that enhance and enrich the important moments in our lives."

About The Connoisseur
PlazaWine.com is the new online home of The Connoisseur, an upscale wine shop and personalized wine merchant located on Country Club Plaza in Kansas City, Missouri. The Connoisseur specializes in premium wines and champagnes with personalized messages printed on each label and packaged in handsome wooden gift boxes.