Atlanta, GA June 5, 2008 -- BrightWave Marketing, Inc. an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs, has been selected by California Casualty, a 94-year-old organization that offers personal lines auto and home insurance to the educator and public safety communities, as its first email marketing partner and agency of record.

Atlanta-based BrightWave Marketing (www.BrightWaveMarketing.com) will manage and optimize all aspects of California Casualtys customer retention and acquisition based email marketing and database related programs. The appointment is effective immediately.

"California Casualty is a leader in the insurance industry and is focused on delivering exceptional service to their customers and prospects" said Simms Jenkins, CEO of BrightWave Marketing. "We look forward to bringing that level of commitment and success to their email communications."

About BrightWave Marketing
BrightWave Marketing is an award-winning email marketing services firm specializing in the strategic optimization of email marketing programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships.

Headquartered in Atlanta, GA, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, California Casualty, CoreNet Global, Lowes, Sports Illustrated and Teds Montana Grill as well as leading advertising and marketing firms. For more information, please visit www.BrightWaveMarketing.com or visit EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry. BrightWave Marketings CEO Simms Jenkins is the author of "The Truth About Email Marketing" published by Pearsons FT Press. Visit www.TheTruthAboutEmailMarketing.com for more information on the book.

About California Casualty
California Casualty offers a wide range of personal lines of insurance. The 94-year-old organization has grown to nearly 1,000 employees. We have service centers covering over 35 states. From 16 policyholders at the companys founding in 1914, the California Casualty Groups customer base has expanded to over 290,000 policyholders for its personal lines of insurance. California Casualty writes over $325 million in premium annually and has assets of approximately $525 million.

California Casualty received a rating of A- (Excellent) from the A.M. Best Company. We also receive the highest grades for outstanding service in monthly surveys of our customers.