Zurich, 22nd January 2009 Swisstel Hotels & Resorts latest collaboration has the concept of Swissness at its very heart. Just in time for the watch trade show in Geneva, the international hotel chain signed a partnership agreement with the Swiss watchmaker Hublot at an elegant dinner at the Swisstel Mtropole in Geneva.
Oversized deluxe Hublot Big Bang clocks with one metre in diameter will adorn the hotel lobbies of Swisstel Hotels & Resorts worldwide, in 16 countries across four continents, from the end of February. A copy of the Hublot magazine will also be available in every hotel room, so Swisstel guests will be able to find out all the latest news on the fine watchmaking brand.
Having only recently signed an agreement with Nespresso, we are delighted to be able to work together with another leading Swiss brand, commented Meinhard Huck, President of Swisstel Hotels & Resorts. Hublot blends the tradition of Swiss watchmaking with 21st century watchmaking craft without, in the process, betraying the unique and timeless design of the Hublot watches. The values of the luxury watch company combine tradition and rigorous demands in terms of quality standards with modern aspects, and match the Swisstel company philosophy. We will certainly take advantage of other synergies. And Jean-Claude Biver, Hublot CEO added: We are very proud to be present all over the world now with our Big Bang clocks, and all the more so in hotels that reflect the tradition of Swiss hospitality. I am delighted to have this opportunity to help communicate a stronger sense of Swissness and authenticity.
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