Companies are missing out on s of business by failing to translate traditional marketing techniques to their online Search Engine Optimisation strategy says Search Engine Marketing specialists Vertical Leap. The statement forms the central theme of the latest whitepaper from Vertical Leap who specialise in Search Engine Optimisation (SEO), Pay Per Click (PPC), News and related services, entitled Tapping s from the Hidden Customer which is available for download at www.vertical-leap.co.uk/downloads.
The whitepaper Tapping s from the Hidden Customer, released today, addresses the fundamental misconception that SEO is simply a tool to increase placement in the major search engines. Constructed by Vertical Leap, who have been delivering SEO solutions to hundreds of customers in health, leisure, retail, legal, financial and manufacturing industry for over twelve years, the paper outlines the opportunities for businesses to tap into previously untouched customer segments through the proper application of traditional marketing techniques to SEO strategy.
As Matthew Hopkins, Managing Director of Vertical Leap comments;
Like all marketing channels, SEO responds best for marketers who understand that to get the greatest value you need to apply the fundamental rules of marketing segmentation and targeting. This new whitepaper is designed to show marketers how to use SEO as more than a mass marketing tool, and market to the individual to reach new, self qualified customer sets.
For more information contact Kerry Marriott at Vertical Leap
About Vertical Leap
Vertical Leap offers a unique, fully managed service at a fixed price. Our goal-oriented approach enables our dedicated, expert staff to respond immediately to improve and evolve your SEO and PPC campaigns via our transparent management technology Apollo.
At Vertical Leap we take the management of search engine marketing seriously and use our specially developed technology, Apollo, to constantly monitor and track the success of clients websites then present a transparent breakdown of activity and results from any moment in each campaign.
Founded in 2001 by managing director Matthew Hopkins, Vertical Leap has a proven track record achieving outstanding high rankings for more than 140 UK-wide clients, such as Arriva Buses, Oxford Hotels and Inns, Bryant Homes and Buyagift.
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