Los Angeles-based Proud Papa Gifts founded by Pam Buttikofer, Carol Dang, Michele Fleming and Holly Zucker offers a wide assortment of merchandise targeted to both infants and Dads, all embroidered or screened with the company's recently trademarked retro "Proud Papa" logo.

Among Proud Papa Gifts new line of infant-wear are T-shirts, bucket hats, knit hats, bibs and onesies. This infant-wear all carries the company logo which ties in with the theme of honoring fathers.

For dads, dads-to-be and grandfathers, Proud Papa Gifts offers boxer shorts, BBQ aprons, fleece blankets, golf balls and towels, mugs, hats, T-shirts, diaper bags and other novelty items. All of Proud Papa Gifts prices retail from $10 to $40.

"We've found that most of these kinds of gifts were targeted for sale to Moms. There was really nothing for the Dad or Grandpa. Since today's men are so involved in their children's and grandchildren's lives, we wanted a way to honor them" says Proud Papa's Buttikofer.

Proud Papa Gifts products are finding their way into more and more baby store retail outlets, maternity stores and hospital gift shops. The company has already serviced clients in California, Virginia, Texas, Maryland, Connecticut and Idaho with further expansion expected this year.