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CosmeticLaserUniverse.com Launches Using Boomja to Replace Pay Per Click  
Published:  5/2/2008 5:26:34 PM
Company Site:  http://www.prweb.com/releases/acne/lasik/prweb886174.htm
Category:  SEO Search Engines
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Technology PR:

Shelton, CT April 28, 2008 -- HAB Technologies LLC, a pioneer in people-powered Web directories, today announced the launch of http://www.CosmeticLaserUniverse.com to help consumers and professionals find and make sense out of the rush of cosmetic laser surgery products and procedures racing onto the market.

Cosmetic laser procedures for acne treatment, Lasik surgery, anti aging, acne rosacea, hair removal, and a host of others are poised to boom. Driven by an obsession with youth and the availability of many new products, an aging baby boomer population is embracing cosmetic laser procedures and breaking down social barriers for future generations. Analyst firm The Freedonia Group claims cosmetic surgery products will grow 9.1 percent annually through 2010. Research from Medical Insight, Inc. projects the 14 million body shaping and skin tightening procedures performed in 2006 to increase to over 36 million by 2011, with corresponding practitioner fees increasing from $4 billion to over $8 billion.

The Cosmetic Laser Universe indexes over 4,000 cosmetic laser articles, studies, blogs and other resources across 350+ intuitively organized subject categories to help people learn about treatment options and make more informed decisions. "Our human editors are able to find, select and organize content that is not available to major search engines," claims Buff Bowen, President of HAB Technologies, "approximately 99% of the Internet's content resides behind database-driven or login-based sites and requires continuous manual drilling to harvest a lot of the in-depth laser treatment information people are looking for."

The Cosmetic Laser Universe's massive digital library automatically optimizes thousands of keywords in context using HAB's proprietary http://www.Boomja.com search engine marketing technology to help search engines channel many of the 17+ million average monthly laser surgery related keyword searches to the site's sponsor. "Prospective customers are already clicking their way to our laser treatment centers, claims directory sponsor Donna Clukey, Partner at Lasers Unlimited, LLC, and it is very clear our ROI is going to be many times greater and easier to manage than any comparable pay-per-click campaign we have tried to date. The ability to help educate, inform, and even support home business opportunities for editors creates a powerful and positive connection with our marketplace that is difficult to impossible to duplicate with any other Internet marketing, lead generation or blogging programs."

"Our authoritative directories are not only guaranteed to generate more clicks than any comparable pay per click campaign, they provide unlimited clicks for a low monthly sponsorship fee," claims Bowen, "The Cosmetic Laser Universe is starting to receive the same rapid organic growth and search engine results achieved by other authoritative directories". Authoritative directories naturally achieve better organic keyword position than standard websites. TheGoogleCache reported that 96.6% of all Wikipedia pages rank within the top ten positions on Google. A study provided by Oneupweb concluded that users are six times more likely to click on the first few organic results versus clicking on paid (PPC) results.

About Lasers Unlimited, LLC:
Lasers Unlimited provides treatment centers, leasing, training and cosmetic laser sales across Connecticut and New York. Lasers Unlimited's award winning training programs attract clients from across the U.S., Canada and the Caribbean.

About HAB Technologies LLC:
HAB Technologies (http://www.hab-tech.com) has been a pioneer in Internet marketing with Web directories since the beginning of the public Internet in 1995. Our diverse experience ranges from award winning websites to secure pharmaceutical, military and defense "Intelligence Intranets". HAB is a privately held company headquartered in Shelton, CT.



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