Tampa, Florida May 12, 2008 -- PhillySwirl, producer of ice cream novelties and flavored ice pops, is pleased to debut its newest innovation--Ice Cream Cupcakes. These frozen delights are half cake, half ice cream topped with swirled icing and chocolate or rainbow sprinkles. With two kinds of cupcakes in every box, they're sure to please kids and adults alike!

PhillySwirl's fresh-from-the-freezer ice cream cupcakes come in a six-pack serving tray shaped like a muffin tin, available at grocery markets, or a party sized 12-pack from club stores. "They're perfect for all kinds of entertaining," says PhillySwirl co-founder Max Lapin. "Fun, refreshing, ready to serve, individually sized…what more could you ask for in a dessert?" And unlike a traditional ice cream cake, there's no need to worry about ice cream melting faster than you can eat it: Serve the whole tray or remove as many as you need from the re-sealable plastic package ($4.99 - $5.99/6-pack, and $7.99 - $9.99/12-pack, depending on location). Also terrific as a snack or after-meal treat.

Other products from PhillySwirl include Swirl Popperz, Sorbet Stix, Swirl Stix, Fudge Swirl Stix, Sugar Free Swirl Pops, , and Philly Swirl's signature Italian Ice Swirl. All PhillySwirl products (except ice cream cupcakes) are gluten-free and tree-nut free as certified by the University of Nebraska Institute of Agriculture and Natural Resources.

Six-pack cupcakes and a variety of other PhillySwirl products are available at Walmart, Winn Dixie, HEB, Giant Eagle, Topps, Sure Winner and independent grocers around the country. Party-sized, 12-pack cupcake trays can be found at Costco, BJ's and Sam's Club. Visit www.phillyswirl.com for a special club store offer, a retail store finder, and games and contests for kids. The swirled variety is available at Sam's and BJ's, and a combo pack of all-vanilla and all-chocolate versions is available at Costco.

About PhillySwirl

PhillySwirl co-founders, and Penn State grads, Alex Plotkin and Max Lapin quit law school to sell Italian water ice in Florida. The old college buddies started their business with an old ice cream machine and a chest freezer and a rented a 400-square-foot house with a carport for a storefront. For nearly two years, they sold their signature Italian water ice flavors (lemon, cherry and blueberry) out of the same place they lived. One day, a customer who happened to be the cafeteria manager for a Tampa High School asked Alex and Max to make 300 cups of Italian ice for the school. Eventually, the two entrepreneurs got PhillySwirl into the entire Florida school system, and now you can find Philly Swirl novelty ice cream and popsicles in major grocery stores across the U.S.