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DC Girls in the Know Launches On-line, Bringing Exclusive Offers from Area Businesses  
Published:  6/24/2008 12:03:22 AM
Company Site:  http://www.prweb.com/releases/2008/6/prweb1045354.htm
Category:  Internet
Last View 11/17/2008 11:19:30 AM
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Chevy Chase, MD June 23, 2008 -- It's universal, all women love a great deal and they want to be in the know on their town's hotspots. Introduce them to these hotspots with exclusive introductory offers and everybody wins. DC Girls in the Know (DCGITK) launches online at www.dcgirlsintheknow.com bringing exclusive offers from select, ultra chic DC area businesses to its subscribers. Salons, spas, restaurants, boutiques and more - at introductory offers of up to 50% off retail prices. Best of all, it's free to subscribe and DC businesses pay nothing to participate, an especially attractive business model given current economic conditions. Consumers get the services and products they want at an introductory discounted cost, and businesses get exposure to a new audience without prohibitive advertising fees.

For its June launch, DCGITK hit the streets of Georgetown to seek out upscale businesses and negotiate introductory offers available only to its subscribers. Now, for a limited time, subscribers can take advantage of some incredible offers from SomaFit, Hela Spa, Erwin Gomez Salon & Spa, Hook and Tacklebox, exclusively from DCGITK.

DCGITK appeals to businesses that want to reach new customers in their target demographic in a simple, direct manner and without any advertising costs. Working only with select businesses that are deemed relevant and attractive (read chic and modern) to the DCGITK subscriber base, exclusive offers are made available for a limited time. DCGITK promotes these offers to subscribers who want to be "In the Know" on the best places and deals in town. Not only do businesses make money from the sale of each of their offers through DCGITK, but they get a new stream of customers, enticed by a great deal, who have the opportunity to become repeat customers. Best of all, businesses pay nothing for this opportunity - they provide the offers and DCGITK takes care of the marketing and promotion to a primed audience ready to take advantage of a great deal.

Founded by two Chevy Chase, MD professionals with over 30 years of combined marketing and advertising experience, Chris Jacobs and Julie O'Brien know that all women want to be "In the Know" on their town's hotspots and they want the very best deals they can get. Girls in the Know LLC brings together vendors who want to reach their target demographic in a simple and economical manner with their audience who want products and services from premier businesses in the metro area. "Julie and I always love a great deal and want to be "in the know" to the best places in town. As marketing professionals we understand the challenges businesses have in reaching their target audience without a large advertising budget. That's why we developed Girls in the Know LLC, to give businesses an affordable way to bring in new customers while bringing women like us the great offers to entice them in the door", says Chris Jacobs, Co-Founder & Owner, Girls in the Know LLC.

About Girls in the Know LLC: Girls in the Know is a marketing and advertising company dedicated to packaging the very best offers from premier businesses in metro areas and promoting them to the Girls in the Know subscriber base. First launching June 2008 in DC with dcgirlsintheknow.com, this service is designed to connect small to medium sized local businesses with their target audience - women between the ages of 25 and 55 in metropolitan areas.



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