Newton, NC May 26, 2008 -- Dale Jarrett Racing Adventure, Inc. (OTC Bulletin Board: DJRT) a "Full Throttle" lifetime experience company, today announced the debut of their new website at http://www.RacingAdventure.com . Online sales contribute 50% of the company's total revenues. Increased content and usability will increase online traffic and sales conversions. The site has been redesigned to incorporate the power of social marketing. Among other techniques, the site will include video testimonials submitted by customers. We feel the only way to truly convey the real excitement of our racing experience is through the use of video testimonials. These testimonials give potential customers incite into what it's like to drive an authentic NASCAR stock car at speeds over 165 MPH.

Tim Shannon, President and CEO commented, "We are excited to debut our new corporate website which we've been working on with the help of internet consulting firm http://www.CForceIII.com since the beginning of the year. Although it is hard to evaluate the effect of the new website, we feel we will see a substantial increase in both traffic and sales conversions given its design. Our online traffic is up 100% over 2007, so even a slight increase in conversions can yield substantial increases in online sales."

About Dale Jarrett Racing Adventure:

The Dale Jarrett Racing Adventure (http://www.RacingAdventure.com) provides lifetime experiences with all of the drama, thrills and excitement of driving your own authentic NASCAR Nextel Cup race car on a nationally renowned Superspeedway. We call it Full Throttle Living. The company reserves various dates during the year at NASCAR tracks across the country offering customers the option of purchasing packages ranging from a 3-lap ride to an 80-lap adventure weekend. Participants can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely a instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and its shareholders include NASCAR Champions Dale and Ned Jarrett, as well as Dale's brother Glenn, Dale's son Jason, NASCAR driver Joe Nemechek and Green Bay Packers quarterback Brett Favre. Additional information is available by visiting http://www.RacingAdventure.com

Certain statements included in this press release constitute forward-looking statements made pursuant to the safe harbor provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and Section 27A of the Securities Act of 1933, as amended. These statements, including, but not limited to, additional closing that may be held form time to time, expansion plans, as well as others discussed in the company's filings with the Securities and Exchange Commission, involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. Dale Jarrett Racing Adventure undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.