Technology PR:
Burlington, VT July 21, 2008 -- Dealer.com, the leading provider of online marketing solutions for the automotive industry, today announced the launch of Cyber CarLot™, a revolutionary online vehicle inventory management system. Cyber CarLot plugs into any third-party automotive dealership web site, allowing dealers to replace existing inventory pages with a customized inventory system proven to generate additional leads and phone calls from a dealer's own site.
"Inventory is one of the most important parts of a dealer's web site, and it's very important to have a dynamic page that reflects current offerings. Even if a dealer doesn't have the exact car a consumer wants, Cyber CarLot is designed to offer a wealth of alternatives to keep visitors clicking and increase conversion rates," said Dean Evans, chief marketing officer of Dealer.com. "Dealer.com has lead the industry in vehicle inventory management for the last half decade. What we design and build has been constantly duplicated by our competition."
Cyber CarLot has the most advanced features of any product on the market today. Consumers can search for vehicles using attributes such as make, model, location, price, color and year. The search engine then returns results with a list of specific vehicles that match the criteria so the consumer can link directly from the search result page to the dealer's inventory page. Additionally, Cyber CarLot offers the following benefits:
- RapidView™ Inventory Browsing allows dealers to post more inventory on each page
- Integrated 360-degree imaging, optional video and up to 40 expandable photos per vehicle keeps visitors on the site and engaged longer
- Multiple calls to action located strategically throughout the page result in higher conversion rates
- Smart inventory search function guarantees no "zero" results and displays similar vehicles so that every consumer finds a car to meet their needs
- CarFax report integration provides a full and complete history of vehicles, boosting consumer confidence
- Printable E-Brochures with dealer contact information and driving directions increase showroom traffic
- Integrated EPA gas mileage and manufacturer certified logos
Dealers can easily manage their own inventory by logging into Dealer.com's Control Center, where they can update pricing, upload new videos and photos, and more. Cyber CarLot is a robust, flexible solution that can be custom designed for each individual dealer's needs, and is available immediately.
To view a video featuring the advantages of Cyber CarLot, visit http://www.dealer.com/dealer-websites/cyber-carlot.htm
About Dealer.com
Founded in Burlington, VT in 1997, Dealer.com is the leading provider of online marketing solutions to the automotive industry. Dealer.com offers award-winning SmartSites™ website design incorporating dynamic video; user-friendly lead management tools; the best in search engine advertising and unparalleled metrics and web analytics. Excellent customer service, innovative training and proven results are just a few of the reasons why more of the top 100 dealer groups use Dealer.com than any other vendor. For the last several years, dealerships across the country have voted for Dealer.com as the best website provider, resulting in the company being awarded gold and platinum in Auto Dealer Monthly's Dealers' Choice Awards.
Dealer.com's suite of online marketing solutions is the only set of tools that effectively creates a 360O view of auto dealers' online and traditional marketing investments and results. Dealers are easily able to track spending and determine which activities are leading to the highest return on investment, allowing them to streamline advertising and marketing efforts into targeted activities that increase sales and improve the bottom line. For more information, please visit www.dealer.com or call 888-894-8989.
