Director Bruce McFarlan brings classic touch to Z Animation
For any client wanting a classic 2D animated look to their potential spot, there is one director who is a cut above the rest. With nearly 30 years of animating commercials under his belt and a seemingly uncanny ability to utilize several different styles of animation, Director Bruce McFarlan is one of the best animation directors in the advertising world. And currently McFarlan is joining the all-star roster of directors at Z Animation (www.zanimation.tv), headed by Executive Producer Peter Barg.
Bruce McFarlan started animating for advertising in 1981, and since then has been a force to be reckoned with, directing several ads for several clients, including Hersheys, Alka Seltzer, Time Magazine, Target, Churchs Chicken, Samsung, and many more. Known for full traditional character animation, McFarlans work quickly reminds us of the old classical cel-animated cartoons of the 1930s-1950s. In the spots he directed for Hersheys, the artwork and animation clearly resembles the rubber-arm style of cartoons that came from old Merry Melodies and Silly Symphonies shorts back in the 30s.
Other work of his utilizes different styles of humor and at the same time, different styles of animation. A sort-of off-color campaign ad for Massachusetts candidate Christy Mihos, who was running for Governor of Massachusetts in 2006, features a very minimalized, colored-pencil look, which is very different from some of McFarlans other works, such as the Hersheys spots or the Publix spots. The story is very much like a TV Funhouse sketch from Saturday Night Live.
Z Animation is an independent commercial animation design and production company whose goal is to be a valuable creative toolbox for agency art directors, writers and producers. Founded by former Agency Executive Producer Peter Barg, Z Animations directors include Caroline Attia, Orrin Zucker, Odd Todd, John Vondracek, Paul Fierlinger, and 20 more with a full range of techniques including 3D, Flash, Cel, rotoscope, papercut out, and motion graphics.
Z Animation is represented nationally by: Mark Mirsky, 212 753 1312; East Coast Dan OBrien, 312 828-0990; Midwest Doug Stephen, 773 610 6881; Midwest Gilles de Bohnfilhs, 818 788 3309; West Coast
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