Email marketing provides a wealth of valuable statistics which can improve campaigns for consumers and marketers, however many of these stats are misunderstood or not utilised effectively.
To help demystify email analytics, email and mobile marketing experts Sign-Up.to are giving away a free ebook providing people with expert tips and actionable advice.
As well as explaining how statistics are captured and what they mean, this guide shows how to:
Identify your best prospects to prioritise your sales efforts
Find the optimum time to send your campaigns for maximum results
Fine-tune your subject lines to boost your open rates
Maximise sales by studying goal data
This guide has been written by Matt McNeill, who has over 12 years of email marketing experience and is the founder and CEO of Sign-Up.to. The company has won a host of awards including the National Business Award for Customer Focus, South East (2007) and clients include: Seal, Kia, Tourism Thailand, Hawes & Curtis, Prezzo and The Economist
Matt McNeill was also named one of Growing Business Magazines Young Guns 2007 and was selected as one of the Top 10 Future Business Leaders in The Courvoisier/Observer Future 500.
If youve got a particular question about email marketing analytics get in touch and the Sign-Up.to team will be happy to answer it.
