Cairo, Egypt – July 5, 2009 – Egypt Yellow Pages Ltd, the Local Search Company, announced today that it will reduce the dimensions of its print products in 2010 by 10% in both height and width.
In tune with other Yellow Pages operations worldwide, Egypt Yellow Pages Ltd is decreasing the dimensions of its print version products in order to make them more manageable for end-users. The 2010 print products will have a “more hip, less cumbersome look and feel to them, not to mention they will meet our ongoing environment-friendly efforts,” said Marc Lambert, Regional Managing Director for Egypt Yellow Pages Ltd.
At present Egypt Yellow Pages Ltd produces 390,000 print copies of its products, which are widely distributed throughout the country. Mr. Lambert stated: “The overall number of printed copies will either remain unchanged or increase slightly, while its circulation avenues will continue improving, thereby offering its client base better than ever value and return on investment.” Based in Maadi, Cairo, Egypt Yellow Pages Ltd is the official publisher of Yellow Pages-branded products in Egypt. Egypt Yellow Pages Ltd is the exclusive owner of the Yellow Pages™, Walking Fingers & Design™, and YellowPages.com.eg™ trademarks in Egypt, and is supported by over 400 employees and 15 regional offices throughout Egypt. Yellow Pages distribution surpassed 390,000 print directories in 2008, as well as delivering millions of page views on YellowPages.com.eg electronic properties.
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