Chennai, April 3rd, 2009: Henkel India Limited has entered the male deodorant segment with the launch of FA Men Xtreme deos. As the name suggests, Fa Men Xtreme comes in 3 extremely powerful fragrances Speedster, Energy Zone and Cool Wave. The superior international formulation in them contains a unique X-protect formula which gives a stronger fragrance and thereby doubles the freshness
Launched in March pan India, FA Men Xtreme will compete against leading mens deodorant players such as Axe, Set Wet and Park Avenue targeting the young men of today. A lot of research has gone into the development of the new range, including the challenge of delivering a powerful, long-lasting fragrant experience that is safe on skin. Fa Men Xtreme is priced at an MRP of Rs 140.
FA is today one of the largest deodorant brands in India and has been rated as the no. 1 female deodorant in the top metros. Available in over 130 countries worldwide, FA offers a diverse range of deodorants catering to a variety of moods and tones. All FA deodorants come with the promise of 24 hour long-lasting protection and are skin-friendly.
About Henkel India
Founded in 1987, Henkel India Ltd. is a part of Henkel AG & Co. KGaA. Henkel AG & Co.KGaA, a Fortune Global 500 company, operates in three strategic business areas Home Care, Personal Care and Adhesives, Sealants & Surface Treatment.
HIL along with its subsidiaries manufactures and markets a range of world class Detergents, Cosmetics, Household Cleansers and Hair care products. HIL has manufacturing plants located at Karaikal and Tiljala. The Karaikal plant is the first detergent plant in India to receive the ISO 14001 certification and recently it was granted OHSAS 18001 certification signifying compliance of Occupational Health and Safety. Henkel India is also the winner of Greentech Award for Environmental Excellence in 2003 and FICCI National Award for Environment Protection for the year 2003 from the President of India.
Henkel Indias product portfolio includes brands like Henko, Pril, Margo, Fa, and Mr. White. Hair care brands include Igora, Bonacure, Glatt and Osis from its Schwarzkopf Professional division and Silkience and Palette from its Schwarzkopf retail range.
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