San Francisco, California July 23, 2008 -- As social networks and their 3rd party application ecosystem have grown up and become more competitive since the introduction of the Facebook platform at F8 over a year ago, application developers and social media-savvy advertisers are employing more "metrics driven" ways of competing. This requires a new class of specialized tools that enable them to systematically engineer viral growth and a deeper understanding of the demographics of their user base. Kontagent, a San Francisco-based startup co-founded by serial entrepreneurs Albert Lai and Jeffery Tseng in 2007, is a venture-financed company that is focused on delivering a "Viral Analytics Platform" to meet these new analytics needs.

Unlike traditional analytics tools that have historically focused on providing information relating to page views, time spent on site, search engine ranking - none of which provide an accurate understanding of the demographics of a site's users, how the users are socially linked, and what social interactions occur among the site's users - Kontagent's analytics platform has been built from the ground up to take advantage of the demographic information and social interactions present in social networks. This information provides powerful insights and actionable information using an intuitive data visualization interface to improve the ability to target specific demographic groups and accurately measure how effectively that goal is met. Unique to Kontagent is its ability to analyze and map the rich demographic and social network information to display how an application's users are engaging and propagating the viral spread of the application.

Kontagent's analytics platform is in private beta testing with a number of large media companies and top Facebook application developers. Starting today, Kontagent will accept new applicants for its beta program that will provide qualified Facebook application developers with early access to this advanced analytics platform. The base service is free to all developers participating in the beta program, while a premium services that provides additional analytics capabilities will be added in the future. All existing features that are present in the system available during the beta program will remain free to users of the platform in the future.

Albert Lai, Kontagent's CEO, states that "Kontagent will level the playing field for social application developers by providing all developers access to the most powerful analytics tools developed to date for social networks, which provide features that not only rival but exceed those of the most sophisticated custom-developed in-house analytics tools used by the top social network application development companies." Jeff Tseng, Kontagent's co-founder and CTO, remarks that "this is the beginning of a new era of competition in the Facebook application environment. Now everyone has access to the most powerful analytics tools to generate viral growth."

About Kontagent:

Kontagent is the leading viral analytics platform for social network application developers. The Kontagent platform has been built from the ground up to provide deep social data visualization and analysis that delivers actionable insights delivered via a hosted, on-demand service.

Kontagent was founded in 2007 by serial entrepreneurs Albert Lai/CEO (5th startup, most recently founder/CEO of BubbleShare) and Jeffery Tseng/CTO (2nd startup, most recently founder of Aevena). The company is headquartered in the SOMA district of San Francisco, California with a presence in downtown Toronto, Ontario.

Contact:

Albert Lai
Kontagent
650-544-1524
info @ kontagent.com
http://www.kontagent.com