Technology PR:
Lexington, MA May 28, 2008 -- FirstBest® Systems, Inc., provider of advanced Underwriting Management Systems™ (UMS) that enable commercial insurance carriers to profit from better underwriting, has developed an innovative "2-Minute Explainer," an elevator pitch in the form of a two-minute flash presentation, created in partnership with Business Information Graphics, Inc., a boutique firm that specializes in distilling company messages into two-minute animated presentations.
The "2-Minute Explainer" is a flash presentation that helps communicate complex messages in a highly engaging, visual form for use on Websites, at trade shows, and as links in email and advertising. FirstBest will leverage the 2-Minute Explainer to help deliver its message effectively and consistently to its target market.
"FirstBest found a natural fit with Business Information Graphics. Our Underwriting Management System is based on new Web 2.0 technologies that are breaking all the rules in commercial insurance software. Our version of the 2-Minute Explainer, which we call 'Tour the UMS,' is a medium as exciting as our solution, capturing both the substance and the spirit of what we are bringing to the market," said Meira Primes, vice president, marketing at FirstBest Systems.
The FirstBest 2-Minute Explainer is available at www.firstbest.com/tourtheums.
About FirstBest Systems
Founded in 2006, FirstBest® Systems, Inc. delivers advanced Underwriting Management Systems™ (UMS) that enable commercial insurance carriers to profit from better underwriting. The FirstBest UMS™ is a next-generation underwriting solution for commercial-lines carriers that enables them to write more business and write better business. Insurers can scale their underwriting profitably while achieving greater speed and business agility; foster real-time collaboration to make it easy for agents to do business with carriers; promote enhanced underwriting discipline and consistency; and empower management with greater visibility into underwriting processes. For more information, please visit www.firstbest.com or call 1.888.863.6095.
About Business Information Graphics, Inc.
Based in New York City, Business Information Graphics is a boutique marketing firm combining strong B2B editorial services and multimedia. The company specializes in creating the 2-Minute Explainer, a flash presentation that helps companies communicate value proposition messages in a form that is fast and easy to understand. More information is available at www.2minuteexplainer.com.
