According to the Global Retail Development Index (GRDI) released by global consulting firm AT Kearney, India is now the most attractive retail destination globally. Keeping in mind Indias immense growth potential, a plethora of global brands are now eyeing India as the next destination in their global expansion plans.
Leveraging on this growth trend, Franchise India recently announced the launch of the Franchise India Program 2009.This innovative concept, the only one of its kind in India will see leading international brands from various industry verticals partner with Franchise India to undertake a one year intensive program. This intensive program will include feasibility studies on the brand as well as market entry planning to determine the most appropriate approach for expanding in the challenging yet lucrative Indian market.
During the course of the program, international brands will be guided through an in-depth program that will introduce them to the finer aspects of doing business in India. The companies will undergo a detailed audit of their business model to ascertain which areas will require adaptation or change to suit the Indian business environment.
The one-year program includes an informative four-day orientation and exhibition program in New Delhi from Nov 24th to 27th 2009. The objective of the program is to introduce the delegates to the nuances of establishing a foreign brand in India. The program in New Delhi is an integral part of the 7TH Annual Franchise & Retail Show (FRO) where international brands would showcase their concepts to over 20,000 potential investors.
Commenting on the program, Franchise India President, Mr Gaurav Marya said There is no better time than now for international brands to unveil their India strategy. Amidst the global economic slowdown, India continues to shine as an alluring investment destination. India promises greater growth potential as compared to developed economies primarily due to the emergence of an aspirational and brand conscious middle class. The Franchise India Program 2009 will bring together successful global brands and Indian business leaders on the same platform.
Franchise India International, is the international division of Franchise India Holdings Limited which enables international brands to enter India and develop successful partnerships with reliable Indian partners. To ensure success, we conduct feasibility studies and strategic entry plans for a Pan-India rollout, advice on the most suitable mode for entry (franchising, licensing, joint venture) and provide recommendations on how to adapt business models to suit Indian market conditions. Correspondingly, the division works closely with qualified Indian investors to identify business opportunities and forge long lasting partnerships with international brands.
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