San Jose, CA May 20, 2008 -- FreeFlow, an award-wining provider of inventory asset management services, announced that manufacturing magazine START-IT has named it a 2008 company to "Keep An Eye On." As a business services provider that enables manufacturers, distributors and retailers to disposition excess and at-risk inventory via hosted on-line private auctions, FreeFlow has successfully shifted the asset dispositioning process from a cost center to a revenue program.

START-IT selected FreeFlow as a company to "Keep An Eye On" because of its success in helping enterprises reset their entire approach to remarketing excess inventory. Because companies have traditionally focused on the forward supply chain they seldom have the resources to run an excess inventory remarketing program as a profitable business.

Whether they are an OEM selling obsolete inventory still in factory packaging, or are a manufacturer with returns or component inventory, FreeFlow offers a deployment option to meet their needs. FreeFlow provides pre-auction services such as FreeFlow Market Intelligence to maximize recovery with targeted pricing, fully-hosted online B2B auction technology, and post-auction financial settlement, all on a pay-as-you-go basis. This end-to-end solution has transformed the way enterprises view and manage inventory.

"Over the past several years, FreeFlow has been adopted by more and more Fortune 1,000 companies," noted Alan Scroope, FreeFlow's CEO. "Our latest recognition by START-IT magazine highlights our success in shifting the paradigm of asset dispositioning from a cost center to a revenue program."

FreeFlow has proven to be a top supply chain partner by addressing its customers' needs to disposition aging or end-of-life finished goods and components, wherever those products are located. The company's branded and anonymous auctions provide a private forum where only approved brokers view and bid on a company's inventory. Auction and 'member privilege' dynamics are deployed to improve bidding performance, returning higher recovery rate on all goods.

FreeFlow's inventory asset management solution is utilized in the high-tech, automotive, consumer package goods, telecomm, and apparel industries. With its auction platforms, detailed market analysis and related business services, FreeFlow provides a low-cost, high recovery alternate channel for excess and at-risk inventory in all stages of the product lifecycle.

About START-IT Magazine:
START-IT magazine helps manufacturers take full advantage of the power of partnerships by emphasizing the importance of IT partnerships and how these partners are working together to reach their goals through the use of technology. Emphasizing the power of partnerships, START-IT is read by decision makers across all manufacturing segments as a primary source of business strategies to best take advantage of today's technologies. To learn more about START-IT please visit www.start-itmag.com.

About FreeFlow:
Founded in 2001, FreeFlow improves its customers' product profitability by helping them identify excess and at-risk inventory and dispositioning the inventory through the channel mechanism most appropriate to that asset. Some of FreeFlow's industry leading customers include Apple, Creative Labs and SanDisk. FreeFlow's leadership in the supply chain arena has been recognized with a string of industry awards, including Gartner's Cool Vendors in Supply Chain Management and Procurement, Global Logistics and Supply Chain Strategies magazine's Top Supply Chain Partners, and Manufacturing Business Technology magazine's Top 40 Emerging Software Vendors. Privately-held, FreeFlow has headquarters in San Jose, California and Tralee, Ireland, with offices throughout the U.S., Europe, and Asia. For more information, please visit www.FreeFlow.com.

Press Contact:
Elizabeth Muse
Ignite P.R.
434.245.8421
elizabeth @ ignitepr.com