HIGHLANDS RANCH, Colo. June 24, 2009 Fitness Together Franchise Corporation has announced the launch of its redesigned Web site, www.fitnesstogether.com. The site features a new opt-in marketing E-mail campaign for consumers and an online application process for franchise prospects.
Built by Fusionbox, a Denver Web development company, the new Web site was custom developed to create a comprehensive Web 2.0 experience while using the latest techniques for search engine optimization (SEO). The new site is now equipped with video, sharing features and easy-to-navigate functions aimed to handle increased site traffic and assist with growing consumer and franchise sales.
"We are excited to launch our new Web site and provide clients, prospective franchise owners and other audiences with an all-inclusive platform to learn about and interact with Fitness Together," said Jeff Jervik, president and CEO of Fitness Together Holdings, Inc. "We believe that constant company updates and news via our Web site will provide a clear picture of the successes we are experiencing."
The opt-in E-mail program is a new marketing tool designed to attract new clients to Fitness Together through a free session at a participating location. The site also features links to the company history, company news, fitness tips, studio locations, and information about domestic and international franchise opportunities.
The new site embraces the growing social media landscape, directing visitors to the companys Twitter page at Twitter.com/FT_1goal and using a widget that displays recent Tweets on the homepage.
Interactive agency Fusionbox has helped companies create brand awareness, increase sales and optimize operations through Web site development and search engine optimization since 2001.
"Fitness Together approached us with the goal of bringing in new prospects and engaging existing clients in both consumer and franchise sales," said Ivy Hastings, account director with Fusionbox. "Our goal in partnering with Fitness Together was to create a site with modern design and functionality, but more importantly to use the site as a tool to deliver a direct and measurable financial impact by improving search engine optimization, lead generation and sales."
About Fitness Together Franchise Corp.: Established in 1996 in response to the growing demand for personal fitness training, Fitness Together offers the latest in one-on-one personal training. Based in Highlands Ranch, Colo., Fitness Together is part of Fitness Together Holdings, Inc., the worlds largest wellness organization. Fitness Together has sold 471 franchised locations throughout the United States, Costa Rica, Israel, Ireland, and Canada. For additional information, log onto www.fitnesstogether.com or call 877.663.0880 ext. 10.
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