New Castle, DE July 31, 2008 -- Sky-Trax Inc., a technology company specializing in optical technology for tracking vehicles and assets inside warehouses, announced today that it and its Premier Partner Value Added Reseller (VAR), GENCO Supply Chain Solutions, were named one of seven finalists for the Council of Supply Chain Management Professionals (CSCMP) 2008 Supply Chain Innovation Award. GENCO Supply Chain Solutions is North America's largest U.S.-based and a Global Top 50 third-party logistics provider and recognized leader in reverse logistics.

The CSCMP Supply Chain Innovation Award, established in 2005, recognizes the best and most innovative teams in supply chain that demonstrate excellence and innovation in addressing a significant supply chain challenge. Previous winners include; The Aidmatrix Foundation (2007), Mercy ROi (2006) and Hewlett-Packard Procurement (2005).

The nomination cited GENCO Supply Chain Solutions' installation of an Indoor Positioning System (IPS), an optically enabled Real Time Location System (RTLS) that eliminates operator-dependent data collection processes. RTLS is powered by Sky-Trax's Total-Trax System, which provides 100 percent location and pallet identification accuracy along with significant productivity improvements and fast return on investment.

"We are very proud to be named as a finalist for this award. The Sky-Trax and GENCO teams have worked very hard on this project to ensure its success. Our collaboration delivered a proven return to the customer's operation, and the optical RTLS technology has generated enthusiastic recognition from the industry," said Larry Mahan, Sky-Trax president and chief operating officer. "We are very pleased to have GENCO as our partner on this project. As industry leaders in applied technology, GENCO brought a level of expertise and experience that made the goals of this project possible."

This solution increased productivity and accuracy significantly. The system reduced driver training time (from hours to minutes) and enabled equipment cost reductions (fewer forklifts needed). The complete system automatically collects valuable new operational data that includes forklift utilization (time traveled with or without product), travel distances (miles and route traveled), idle time (non-moving time), number of times a pallet is touched, speed of the material handling equipment, percentage of aisle congestion, and near-collision information among other benefits.

"It's rare in our industry when a game-changing technology can be adopted so quickly in a dynamic production facility. Sky-Trax technologies have improved our productivity in supply chain facilities significantly from the first day of implementation," said Cary Cameron, senior vice president, Strategic Processes and Technologies at GENCO Supply Chain Solutions. "As we continue to learn the capabilities of the system, we have worked with Sky-Trax to develop even more powerful applications to drive more bottom-line benefits to our customers."

GENCO Supply Chain Solutions' custom software layer provides additional features that enhance existing WMS capabilities and a greater range of data for ongoing analytics and operational improvements.

This year's finalists will present their respective submissions at the 2008 CSCMP Annual Global Conference, which will be held October 5-8 in Denver. Their case studies will also be published on the CSCMP Web site.

The winner of the 2008 CSCMP Supply Chain Innovation Award will be honored during a presentation at the closing session of the conference and featured in the December issue of Global Logistics & Supply Chain Strategies. Submissions are evaluated on value of the innovation and a written case study. Finalists are also judged on their oral presentation (draft and at conference session).

About Sky-Trax Inc.:
Sky-Trax develops revolutionary automatic data collection and inch-accurate location tracking systems for warehouse vehicles. Safety and productivity applications employing Sky-Trax's IPS technology are economical and practical to deploy, allowing warehouse professionals to substantially improve safety and warehouse efficiency with automatic inch-accurate material and asset-tracking solutions. The results are fewer safety incidents, lower operating costs, improved inventory accuracy and greater throughput. For more information, please visit www.Sky-Trax.com.

About GENCO Supply Chain Solutions:
GENCO Supply Chain Solutions is North America's largest U.S.-based and a Global Top 50 third-party logistics provider and the recognized leader in reverse logistics. The company manages over 125 operations and 37 million square feet of warehouse space throughout North America for a diverse range of retail, manufacturing and government customers. The company provides initial and ongoing value through a complete range of solutions, including contract logistics, transportation logistics, parcel negotiation and audits, reverse logistics, damage research, product liquidation, pharmaceutical services, government solutions and technology solutions. For more information, visit www.genco.com.

Sky-Trax Inc. Contact:         
Sarah Sagin            
Vice President, Marketing      
Sky-Trax Inc.         
98 Quigley Blvd.         
New Castle, DE 19720         
302-395-9540            

GENCO Supply Chain Solutions Contact:
Donald Rendulic
Director, Marketing and Corporate Communications
GENCO Supply Chain Solutions
100 Papercraft Park
Pittsburgh, PA 15238
412-820-3922