New York, NY June 9, 2008 -- It has always been said that diamonds are a girl's best friend...but what about the boys? It's hard to pick up a magazine or turn on a TV show without being blinded by the bling jewelry and ItsHot.com ask's "what is wrong with that?" Everyone loves to sparkle, shine and show off their latest piece. Often it's a sign of independence, status and a flat out way to flaunt. In the world of hip hop it's all of the above. Diamond jewelry can also signify an affiliation and admiration for your camp, label, production collaboration etc. Many recording artists, athletes, and celebs design their own pieces. At the top of their game is a high end wholesale manufacturing company ItsHot.com Diamond Watches and Jewelry. They have created a great niche to cater to that hard to please crowd.

Working with celebrities including; Sean Kingston, Flo-Rida, Kim Kardasian, Nelly, Ja Rule, The Game, Snoop Dogg, Trina, Rick Ross, Akon and so many more, ItsHot.com Diamond Watches and Jewelry understands the importance of getting the celebrity stamp of approval.

The most recent celebrity to be honored by ItsHot.com Ne-Yo over Memorial Day weekend in South Beach, Miami. Christopher Hernandez, Director of Marketing for ItsHot.com Diamond Watches and Jewelry presented R&B artist Ne-Yo with a token of appreciation for Ne-Yo's dedication to today's music, a Diamond Joe Rodeo "Master."

Christopher Hernandez states, "What makes ItsHot.com stand out is their unique and one of the kind jewelry and their unbeatable prices. Also, anyone can have their very own custom piece of jewelry created. Imagine buying jewelry directly from the manufacturer with no middle man or added costs. That means more bling for your buck."

ItsHot.com specializes in the manufacturing and wholesale of high-end fine diamond jewelry and diamond watch designs. The ItsHot.com Diamond Watches and Jewelry corporate office is located in the heart of New York's jewelry district.