Technology PR:
April 29, 2008 - JCJ Communications announces its new division, Go Green Messaging, headquartered in Stafford, VA, which will provide eco-friendly marketing and consulting services to a variety of businesses, associations and law firms in the Washington, D.C., Fredericksburg, and Richmond metro areas. The Go Green Messaging strategy distinguishes itself from other marketing companies by utilizing, for the most part, paper free message marketing.
With a preponderance of consumers choosing the Internet for shopping or searching for area businesses, it is important to have a web presence and e-marketing strategy in place. Go Green Messaging mixes this imperative with ways to help businesses become more eco-conscious, offering tips such as using a fax to email solution, high volume web voice messaging, or broadcast email. These strategies result in a major decrease in paper waste while utilizing the latest capabilities in marketing technology.
"So many businesses utilize bulk mail for their marketing efforts," said Go Green Marketing Vice President Curtis Johnson, an executive-level manager with more than fifteen years of experience designing and implementing channel sales and marketing strategies for national communication companies and associations. "However, they have no way of knowing who looks at the information or what product they are interested in. The mailing usually ends up in the landfill, with nothing to show for it. Use of an email direct marketing tool or voice strategy enables stronger customer contact without the environmental waste."
To date, Go Green Messaging is the only company utilizing green marketing concepts for businesses. Their fax to email solution helps companies save a lot of money on paper, equipment and supplies, while preventing waste. Their eco-friendly marketing tools help businesses increase their Return on Investment (ROI) by identifying customer responses to their marketing message, which can be easily imported into a CRM database.
About this, Johnson added: "Open rates on emails used to be around 40-50% but now with the advance of spam filtering software, and increased corporate firewall security, we've seen a reduction to around 15-20%. That leaves 80-85% of your customers not getting the intended message." If a company is successful with 10-15% of their customer base receiving information, think about how much more successful it will be when that rate is doubled or tripled.
For more information on eco-friendly marketing and messaging, visit GoGreenMessaging.com.
About Go Green Messaging:
Founded in 2001 by Curtis and Julie Johnson, JCJ Communications, Inc. has provided email, fax and print services to businesses across the country. With a growing concern for the environment, they formed Go Green Messaging, which specializes in green marketing techniques and consults with business on how to start "going green" in the workplace. Go Green Messaging also provides businesses with a limited marketing budget with services to implement the marketing strategies. JCJ and Go Green Messaging are headquartered in Stafford, VA.
