The word "Inscape," which refers to "the unique essence or inner nature of a person," evokes the company's mission of helping organizations obtain a more complete profile of their job applicants and candidates for promotion.

"Our new brand reflects what we offer our customers: solutions that help them gain a better understanding of their candidates and employees." said Inscape Software CEO François Plamondon. "We think clients will find our uniquely flexible on demand platform a welcome addition to their talent management suites. Our new platform will help them make science-based staffing decisions. And at a time when talent is becoming scarce, the ability to identify the best people is crucial to business success."

Along with its new name, Inscape Software has a new logo, which speaks to the company's user-friendly technology.

"Our new brand is more meaningful and memorable, and will help to support our sales and marketing efforts," said Carl Benscoter, Inscape Software's VP Sales and Business Development. "Our clients will continue to enjoy the innovative and client-centric solutions which they have come to expect from HR Alloy."