Grand Rapids, MI August 10, 2008 -- A new service aims to make locally owned roll off dumpster rental services more "findable" on the internet. Hometown Dumpster Rental screens local dumpster rental services across America and accepts one dumpster service per market area as a client. Hometown Dumpster Rental's mission is to connect high quality, locally owned dumpster rental services with the homeowners, contractors, business owners, and builders that are using a search engine like Google to find a local dumpster rental service on the internet.

Hometown Dumpster Rental's roll off clients are given full page advertisements on Hometown's web site, http://www.hometowndumpsterrental.com . Clients are also marketed directly with search engines like Google, Yahoo, and MSN.

Like the general population, roll off dumpster rental customers are quickly transitioning from paper phone books to searching on the internet with Google for local dumpster services. In 2007, there were nearly 700,000 internet searches for dumpster rental services nationwide on search engines like Google. And the number of searches is going up every year.

According to Hometown, for any locally owned dumpster rental service to grow its business today, they need to follow their customers. Moving toward search engines with their advertising spend and away from more expensive advertising strategies like the Yellow Pages and Yellowpages.com leads to more new customers at a lower overall marketing spend.

One of Hometown Dumpster Rental's initial clients, Austin Containers, is a roll off dumpster rental service in Detroit. After just a few months, Hometown Dumpster Rental was able to help Austin Containers land several spots on the first page of Google search results for the most common dumpster rental search terms in the Detroit market.

According to Dan Austin, owner of Austin Containers, "Hometown Dumpster Rental has revolutionized our roll off dumpster business. We ask every new customer who calls how they got our name and at least 7 out 10 are saying 'the internet' or 'Google'. For the first 6 months of 2008, our business is up over 35% from last year. We've also been able to cut costs. We've cut back significantly on the size of our phone book ads and Yellowpages.com. Our total marketing costs are now down about $1200 a month, but business is still way up."

More information on Hometown's internet marketing services for dumpster rental companies can be found at http://www.hometowndumpsterrental.com.