Palo Alto, CA July 11, 2008 -- HumanBook Vice-President Gary Norden announced today the official launch of The HumanBook Project - the world's first living address book.

"I am thrilled to announce the official release of The HumanBook Project," said Norden. "HumanBook.com will enable people to keep track of one of their most valuable possessions - their life's relationships."

Humanbook.com is the first website of its kind to combine web 2.0, Wiki Technology with social networking and an open, scaleable framework for advanced communications. This patent-pending platform creates an online community where users can add information about themselves and anyone they have ever met - existing active or passive users as well as non-users. HumanBook provides people with one central place to maintain all of their life's connections - for life. This people-connecting destination will offer multiple channels of communication to users. The site will integrate VOIP, real time video, IM, voice, mobile, and data communication capabilities for its users within the next 12 months.

"As people move through their lives their connections come and go, because most people do not have the time or the capacity to keep track of everyone they have ever met," Norden said. "With HumanBook, these relationships will never fade, ensuring that you keep connected for life. HumanBook will help you find old friends, maintain and enrich your current friendships, keep families close, strengthen business relationships, and allow you to communicate with communities of others with common backgrounds and interests"

With HumanBook, people can share, verify and receive accurate information about their connections, with their connections, in a way that is easily managed and community contributed. HumanBook will also enable people's connections to receive information about them, whether it's from them or from a peer. One of the many ways unique aspects of the system is that users can remain passive and still stay connected with accurate information after they have established their initial profile. Once HumanBook quickly reaches its "critical mass", people will be able to stay connected with anyone, anywhere, from one central online destination. HumanBook's patent-pending technologies also allow users to organize their connections as they know them in life, mirroring real relationships.

HumanBook offers a point-based reward program that encourages people to enrich their peers' profiles and strengthen HumanBook communities. HumanBook also utilizes an open API platform that allows for countless new applications.

"I am urging everyone to become Founding Contributors to this project and get involved," Norden said. "Just go to HumanBook.com and get connected."