Waltham, MA August 21, 2008 -- A desktop widget designed to keep IDEALYST participants up-to-date on the content of their brainstorming session can now be downloaded directly from Yahoo!

The widget notifies participants with a sound or flash when their ideas have been built on. Clicking on the ideas listed in the widget redirects players to the game so that they can continue their brainstorming session. According to IDEALYST product manager Steve Gaskin, "IDEALYST has already been a big hit with our clients, but now, using our new Yahoo! IDEALYST widget, they can more easily learn when each new idea or comment has been posted."

Developed by Applied Marketing Science, Inc., a full service market research firm, IDEALYST is a brainstorming tool that lets you brainstorm with colleagues and customers online, without the hassle and expense of travel. Participants can use IDEALYST to brainstorm new product or service ideas, process improvements, marketing campaigns, employee satisfaction programs, and virtually any other topic that would benefit from group input. Team members can log on to IDEALYST to contribute ideas as often as they wish, whenever it is most convenient.

About Applied Marketing Science:
Applied Marketing Science is an established consulting firm with two distinct businesses: using Voice of the Customer to help product developers better understand their customers' wants and needs; and assisting attorneys with consumer behavior and marketing issues in litigation using surveys and other techniques.