Georgetown, TX September 15, 2008 -- IF Development announces that Fite & Associates, a new boutique real estate brokerage firm based in Palm Beach, Florida has signed with the agency for brand development, website design and programming, as well as internet lead generation and marketing services. Fite & Associates is a new venture from some of South Florida's most experienced realtors, specializing in luxury homes, estates and condos throughout Palm Beach and its surrounding communities.

Fite & Associates offers its customers a unique approach to the business that combines the flexibility and traditional values of local leadership with the range of experience offered by large national corporations. The Fite management team enlisted IF Development to create a brand identity that would capture the company's unique position, and solidify their status as a premier real estate firm in South Florida.

In developing their online presence, the Austin-area agency took on the task of creating a truly interactive site that could serve as the go-to source for all audiences to find community information and home listings in the Palm Beaches. The site integrates the most up-to-date MLS listings for Palm Beach County as well as in-depth information on community demographics, school information, home values and more for the most popular communities in the Palm Beach area.

"We're extremely pleased with our brand for this new venture," said David Fite, founder of Fite & Associates. "Not only do we have a brand that helps us stand apart from the rest of the market, but it falls right in line with our unique approach to the business and the ways we have tried to differentiate ourselves in creating this company."

"The work we've done for Fite & Associates continues to show our prowess in creating strong, compelling brands for real estate clients, both in the Austin area and across the country," said Robert Cowes, Senior VP of Real Estate and Interactive Marketing for IF. "This site really conveys the Fite brand, and gives their customers a comprehensive view of the real estate market in Palm Beach."

About Fite & Associates
Fite & Associates is a locally owned boutique real estate broker in Palm Beach, with national experience and a global approach to buying and selling residential real estate. Their unique approach combines the flexibility and traditional values of local leadership with decades of experience in a range of neighborhoods, property types and deal structures in some of the country's most sought-after luxury real estate in Florida. Through a commitment to personalized service, expert guidance and absolute integrity in our professional actions, Fite & Associates places the customer's needs first and creates a clear advantage for buyers and sellers within the markets they serve.

Media Contact:
Nadine Fite
917-513-9592 Cell
561-655-6570 Office
561-655-6573 Fax

About IF Development
IF Development is a rapidly growing full-service marketing company, based in Georgetown, Texas, that combines innovative designs, strategic leadership, and up front accountability to deliver traditional and internet marketing solutions. Leveraging marketing expertise and trendsetting creativity, IF helps clients build brand strategy and market presence that generates qualified demand and quantifiable results. Ranked 5th largest web design ad agency and named one of the 50 fastest-growing private companies in Central Texas by the Austin Business Journal in 2007, IF provides innovative marketing solutions to businesses from start-up to Fortune 500.
www.yourIFteam.com & www.ifdevelopment.com