Cleveland, OH June 18, 2008 -- A coordinated effort between IdeaStar, Inc. and Forrest T. Jones & Company (FTJ) has led to the successful launch of a revolutionary new Web site at www.ftj.com.

Mike Wise, Vice President of Insurance Technologies at IdeaStar said "This is truly a ground-breaking Web initiative." FTJ serves separate and distinct client audiences and needed next-generation sales and marketing Web site functionality. This included enhanced quote through application processes for association members as well as improved lead generation capabilities for employer groups. The site promotes affordable health and life insurance plans, and other financial services.

"The new site is a significant upgrade in navigation and functionality for the association members who comprise one of our primary markets," said Frederic Hron, Director of Marketing Communication for FTJ. "IdeaStar helped us create a site that presents a customized environment for each visitor, one branded to their association, where products, rates, applications and other information are generated based on the visitor's state of residence and association affiliation."

As a forerunner in the development of Web-enabled, insurance marketing solutions, IdeaStar was able to provide information architecture that translated complex, matrix-driven product data into a site design which favors the user and drives sales. Mike continued, "For FTJ's association clients, we were able to create a very user-friendly platform from which association members can apply with electronic signatures in the primary insurance plans offered through FTJ. The intuitive nature of the site's architecture not only drives enrollments, it also facilitates cross-marketing opportunities and lead generation. This is truly a ground-breaking Web initiative."

Throughout the Web solution development process, IdeaStar's team remained committed to FTJ's original project goals. The result of those efforts is a custom, Web-enabled marketing site that creates user confidence, is sustainable, increases sales opportunities and enhances lead generation capabilities.

Forrest T. Jones & Company, founded in 1953 and based in Kansas City, Missouri, specializes in association group marketing and employee benefits. IdeaStar, Inc., is a full-service Web development company based in Cleveland, Ohio, that is raising the bar for Web site innovation, optimization and utilization for the insurance industry and beyond. Contact Mike Wise at 800.766.2635 or on the Web at www.ideastar.com for more information.