(Los Angeles) Even with all the time, money and effort that companies put into developing a website, over and over again those website owners lament no one can find my website. Too many website owners, developers, designers and promoters erroneously believe that if you build it, they will come.
Offering a Free CD of a recent Internet radio talk show, Internet Marketing expert and Search Engine Optimization (SEO) specialist Frank Buddenbrock reveals the 10 Reasons No One Can Find Your WebsiteAnd Why All Your Potential Customers Are Buying From Your Competition.
Buddenbrock explains, Thousands of people every day are looking for your product or service, and theyre not finding you, but they are finding your competition. Your business web success depends on a top ranking in the major search engines such as Google, Yahoo and MSN. Without a top ranking, youre dead! Most people searching on the Internet never look past page two of their search results, approximately 40% stop after page one, and only 8-9% continue past page three.
Search Engine Optimization is all about maximizing those keywords that people searching for your product or service type into the search bar in Google, Yahoo, MSN and the others. After extensive research that identifies your optimum keywords, its a matter of placing those keywords in the most strategic locations on your home page, and throughout your website, Buddenbrock continues. Our philosophy at SEO Einstein is quite simple actually: Find out where the traffic is, and then go stand in front of it. I cant tell you how often a company erroneously thinks they know what their potential customers are searching for. We dont leave it up to speculation. The data is out there. Theres no reason to guess. We discover after exhaustive research exactly what web searchers use to find what theyre looking for. Makes sense, doesnt it?
During the radio interview Buddenbrock reveals that most businesses dont use Internet Marketing anywhere nearly as effectively as they could. In my experience, most businesses launch a website, yet have no idea how to maximize that asset. In addition to optimizing a website for the search engines, there are numerous tools in their marketing toolbox that they never use. They dont make use of articles, or blogs, forums, or press releases. Podcasts are extremely effective, as are videocasts, social media sites, and Pay-Per-Click campaigns. Every one of these strategies offers additional opportunities to be found on the Internet.
Buddenbrock says, Writing and posting articles is one of the most effective strategies that positions a company or business as the go-to expert on a particular subject. Blogging is considered very important by Google. And forums are a great vehicle to get conversations going. Podcasts, or audio interviews, offer another method of getting your expert message out to the public. Same with videocasts. Who hasnt heard of YouTube? Videos on YouTube generate tons of interest, and subsequently, tons of traffic. Its also extremely effective and important to place those videos on your own website or blog. Google has hinted that this year, all things being equal, a website with a video will very likely rank higher than a website without one.
Many large companies have made sure they have a presence on social media sites such as FaceBook and MySpace because they get thousands of visitors every day. Thats one more opportunity to get your business in front of web searchers, says Buddenbrock. And it you have the budget, Pay-Per-Click campaigns can get your message out on the Internet in about two hours. The Pay-Per-Click campaigns let you get incredibly quick feedbackby tomorrow youll know how effective your ad is. And then its time to tweak it, to maximize it, to make it generate the most interest it possibly can.
To maximize your marketing efforts, to optimize your website for the search engines, and to get your FREE CD, visit www.FindAnExpertOnline.com. Then click on the GET YOUR FREE CD link under the Featured Expert tab on the home page.
For more information:
Contact: Frank Buddenbrock SEO EINSTEIN Frank (at) seo-einstein.com (818) 991-7135
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