Its not unusual to see how a great marketing plan can spell success. The best know how to work the media to ensure theyre in the limelight. But what happens when a mistake causes a snowball effect and forces one to seek the limelight in an attempt to repair an image versus building it?
Thats exactly how one man took matters into his own hands. Is Claude Johnson a scam? Who better than to answer that than Johnson himself?
After uncovering several customers who purchased one of his popular DVD guitar lessons series and wanted to return them, he found himself on a mission to not only be sure theyd received their refunds, via an outsourced clerking process, but he also wanted to repair the damage that was done due to "the ball being dropped". Single-handedly, he employed the services of a large international marketing company that worked with him and that didnt mind his new hands on approach, courtesy of a new determination to ensure nothing would be done without his prior knowledge, would play such a large role in how the bad press would be handled.
Knowing his product was solid and with his newly acquired lessons of how word of mouth can make or break a business, he moved forward with a new determination. So what were the results? Well, one things for sure: the answer to the question of Claude Johnson being a scam has been answered. He is not, nor was he ever, a scam or a fraud.
Still, in hindsight, Johnson remains true to the one driving force that put him on this journey: the love of music and the gift of being able to teach it. With thousands of satisfied customers whove learned to play the guitar because of Johnsons dedication, he serves as proof that a little bad press doesnt mean the end of an otherwise successful business.
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