Andover, MA, April 9,2009 - JAZD Markets, the leader in on-line B2B directory driven marketing as a service (MaaS), today announced that it has recently added SEO/SEM veteran Eric Melin as VP, Traffic Generation. Melin will build a Search Solutions team to optimize the directory verticals and report directly to Founder and CEO, Jamie Bedard.
“By recruiting a proven SEO Guru in Eric Melin, JAZD is positioned to become the leading B2B directory with revenues derived from paid placements, contextual display advertising, lead generation and social media marketing.” said Bedard.
Melin has over 10 years of Search Engine Marketing and Search Engine Optimization experience. He has a proven track record with numerous web startups having founded a SEO/SEM firm in Boston. His agency managed advertising budgets for Fortune 500 clients, and generated over $10 million in revenues from paid and algorithmic search engines such as Google, Yahoo, and MSN.
“Business-to-Business directories are untapped market verticals” said Melin. “The web has transformed the way consumers find information and make buying decisions; however most large business buyers still use traditional paper directory products. Much like search engines are replacing yellow pages for homeowner buying decisions, the JAZD technology platform will transform the business owner buying process with an easy-to-use web-based guide. Our advertisers will also have the ability to reach highly-targeted buyers precisely timed during the purchase process. I welcome the challenge of helping to build the next great web startup.” About JAZD Markets: JAZD Markets is the leader in on-line directory driven Marketing as a Service for B2B located in Andover, MA. JAZ’D! combines B2B directory placement, contextual display advertising, lead generation and social media marketing into an innovative Marketing as a Service (MaaS) platform where advertisers generate real value from their on-line marketing spend. JAZD has recently closed an $8 Million Series A round of investment in the company. The round of investment was jointly led by Commonwealth Capital Ventures and Pilot House Ventures.
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