July 3, 2008 -- The humble road map has been banished to the boot and satellite navigation systems are now given pride of place in British cars, with a record number purchased in the last year. Now leading car insurance intermediary Kwik Fit Insurance is offering new customers the chance to snap up one of these motoring must-haves for one of the cheapest prices around - just £49.99, 65% less than the RRP - when a policy is purchased.

The sat nav boom shows no sign of slowing as more families, business people and leisure travellers search for the best GPS bargain and snap up these handy gizmos.

2.5 million sat nav systems were bought in the UK in 2007, an increase of 58% from 2006 (according to research done by Tesco in June 2008). Sales are expected to rise further this year, confirming the sat nav's position as the nation's most popular car accessory.

While the sat nav market accounts for a whopping £434million per year in Britain (according to research done by Tesco in June 2008), prices are beginning to drop significantly, with many units retailing for under £100. Kwik Fit have recognised the value of these handy motoring devices and are keen to offer new customer all the benefits of the sat nav revolution - at the lowest possible cost.

Alan Brown, Operations Director from Kwik Fit Insurance, said: "Sat navs really help to take the stress out of driving, which is something we're very keen to promote with our customers. That's why we've come up with a really fantastic sat nav discount for our new customers.

"Similar to the way mobile phones took off in the late 90s, sat navs are the must-have gadget nowadays and are marking the death of the road map…and family car arguments! Our offer for new policy holders is one of the cheapest sat nav prices around and we're sure it's going to be a big hit with those who like to get a little something extra for their money."