Los Angeles, CA July 21, 2008 -- NAXCOM.com announced today that it is changing the name of its online sports collectibles marketplace to SportsBuy.com (www.sportsbuy.com). The company is a leader in the sports collectibles business.

"The name change complements our position as the largest dedicated exchange for sports collectibles. This is just the first step in a complete overhaul of our company's online presence," said SportsBuy.com's new CEO Wesley Hein. "Over the next few months we will undergo a comprehensive technological upgrade involving new infrastructure, new features and a newly designed interface," added Hein.

"Our name change reflects our promise to continue providing collectors and dealers with the best tools available for buying and selling sports cards and collectibles," said SportsBuy.com's VP/Marketing Bill Elder.

The company will retain NAXCOM Exchange, Inc. as its corporate name and continues to operate ThePit.com, which was acquired from Topps, Inc. in 2006.

The company has released several large news stories over the past couple of months including the appointment of a new CEO, the repurchase of a majority of the company's stock back from Landmark Communications (owner of The Weather Channel), the rollout of the Express Lister bulk upload system and a record-breaking sales quarter.

About SportsBuy.com
SportsBuy.com (formerly NAXCOM.com) is the market leading online exchange for sports collectibles featuring over 10 million listings of sports collectibles. SportsBuy.com has been promoting the West Coast's largest sports collectible show since 1991 and expanded onto the Internet in 2001 providing the safest online marketplace for the Sports Collectibles Industry. In 2006, SportsBuy.com acquired ThePit.com from The Topps Company and in 2007, SportsBuy.com launched auctions.

Media Contact: Shelli Andranigian at AndranigianMedia@aol.com or (818) 507-0221.