Technology PR:
New York, NY May 21, 2008 -- In the midst of all the buzz and hoopla about mobile TV triggering partnerships between carriers and cell phone manufacturers driven by dreams of enrolling users to their plans, enters a carrier agnostic, free of charge, location specific channel with Social Networking capabilities- nightVision by Wireless TV & Studios Inc.
The user accesses nightVision by going to m.nightvisionny.com on their cell phone browser to explore the service's video-on-demand archive of video clips featuring restaurants, bars, and clubs, as well as live streaming video, with reporters bringing the user inside New York City's most exciting parties and events, in real time. nightVision will also have video clips of music and bands playing around town that night, live red carpet coverage, and celebrity interviews, in addition to an ever evolving series of seasonal programs, such as live from the Hamptons, and Fashion Week In NYC. The service also offers social networking capabilities; subscribers can personalize their nightVision homepage by choosing their preferences and uploading and sharing their own videos.
"This is not another subscription service offered by a carrier, showing re-purposed TV programming shrunk to fit your cell phone screen. We are talking about LIVE reporters, mobile wireless units emitting from any location, allowing any user worldwide to experience LIVE events, concerts, fashion shows, etc., regardless of their carrier and at no cost, " said Eduardo Lipschutz-Villa, president of Wireless TV & Studios Inc., creators of nightVision; the nightlife/entertainment mobile phone channel to be launched this summer in New York City.
The goal of Wireless TV & Studios Inc. is to develop content which provides the user with an added value on one hand, and which uses the technology to its fullest on the other to generate unique tailor-made content that fulfills the user's demographic needs and requirements.
nightVision has an infrastructure which consists of several reporters, accompanied by camera crews, enabled to deliver real-time data, which is treated and broadcast LIVE for access from any cell phone browser in the world, regardless of carrier. Driven by 3G technology, an innovative encoding, it has proven to be more dynamic and faster to use than Internet sites modified for cell phone usage. With in-house studios and state of the art post production facilities, this vertically integrated mobile channel is fully set up to be the go-to service for the 18-35 demographic in major cities worldwide.
"What's so great about this service is that we offer not only live reporting, but comprehensive video archives of the best New York has to offer- restaurants, bars, live music and events- and they're all constantly updated," commented Lisa Lyons, Executive Producer of nightVision. "So if you're out in the city and you want to, say, find out what bands are playing downtown, in less than a New York minute you're checking out their sound in a video on your cell phone, or getting a preview of the ambiance and food in a hot new restaurant uptown. Ultimately, the service will include easy ticket purchase, and restaurant reservations."
This free service is commercial-driven, and expects to generate revenue through advertisements. "After all, New York City's nightlife is a $10 billion a year industry, with plenty of opportunities for product branding," commented Lipschutz-Villa.
Having successfully delivered the technology, and with a solid marketing strategy in place, Wireless TV & Studios Inc. is projecting a mid-summer launch of nightVision in New York City, soon to be followed by other major cities across North America and Europe.
"With this new technology, we're taking search engines to the next level. Citysearch and Google offer the consumer archived information. nightVision offers live search- we allow people to search the moment. Can you imagine being out and about, and being able to see if a bar is hopping, what the crowd is like, how they're dressed, if your ex is there?" Lipschutz-Villa smiled. "Now we have achieved content specific to the device and tailored to the lifestyle and needs of the user."
The service will include talk shows, interviews, cultural events and music and restaurant listings, and will support location-driven advertisement and user-generated uploads as well as coverage of events throughout the city- an added value channel while on the go.
The third revolution in television has arrived... and guess what? You can find it in your pocket.
