San Diego, CA April 30, 2008 -- Human Code Japan, a company headquartered in Tokyo, Japan, unveils plans to launch Headphone Style Personal Fitness Trainer, a portable and easy-to-use personal fitness heart rate monitor designed for walkers, joggers and people who want to maximize their cardiovascular workout, in the US market.

Echoing the Japan government's effort to encourage Japanese people to live a healthier lifestyle, Human Code Japan (www.hcj.co.jp) has developed and introduced a new headphone style fitness monitor for the Japanese market. The product is currently available in Japan and selling at a brisk rate for its unique features and affordability. As most exercise heart rate monitors require users to wear an uncomfortable chest strap, this patented headphone style Personal Fitness Trainer offers superior way to detect your heart rate. With a simple clip to your earlobe, the users will be informed by the trainer in English during exercise if they are working out at their optimum aerobic level.

The monitor utilizes the Karvonen Method to determine the most efficient heart rate a user should achieve during workout. With a quick input of one's age, and type of exercise, the user can simply slide the lightweight headphone style monitor on and clip a sensor onto their earlobe. After measuring their resting heart rate, the monitor will instruct the user to begin their exercise. Once the workout starts, the user will be advised periodically if they are exercising too vigorously or not enough to achieve their optimal heart rate.

In addition to the trainer providing a rhythmic sound to keep pace with, the user can also plug in and listen to his or her own music source such as a FM radio or MP3 music player with the built-in standard headphone-in jack.

This affordable, easy-to-wear and easy-to-operate personal fitness trainer will soon be available for overseas markets on an ODM or OEM basis. It is estimated to be marketed at US$ 59.99 ESUP. For more detailed information about this product, please contact Orb Partners or Mr. Jack Nagata, same as PR contact listed above. Orb Partners is a privately held company with extensive experience in retail, brand management, product development, global sourcing, packaging logistics and supply chain, marketing and sales formed by Jim Hamilton, former Executive Vice President of Merchandising and Marketing at Radio Shack Corporation.

About Human Code Japan.

Human Code Japan develops and promotes various types of multimedia products, industrial design services as well as support major development projects for several major consumer electronics companies in Japan and worldwide.

Press Contacts:                     
Mr. Jack Nagata                             
(858) 775-5324            
jacknagata(at)sbcglobal.net   

Mr. Grant Ogata                                           
Orb Partners   
(817) 229-9084
(817) 337-9084
gogata(at)orbpartners.com