Greensboro, N.C. July 24, 2008 -- When Alexa Skrudland, founder of the chic boutique The Hip Chick, saw Amber Ridinger's photo shoot in the April issue of Ocean Drive Magazine where the young woman was dubbed as Miami's "IT" Girl, she thought there was a perfect match between the fashionista and her trendy store.

Market America and their partner store, The Hip Chick, have announced that Amber will be a featured model on www.thehipchick.com. The store will also market its clothing lines in a national advertising campaign with styles worn exclusively by Amber Ridinger.

"Amber is such a beautiful young woman, and so many teenagers and young adults can identify with her," said Skrudland. "Amber represents exactly the type of woman who loves our clothes. She wants to look great, has a lot of confidence and knows how to carry these styles off with flair."

Since 2005, The Hip Chick has developed a niche with women who want celebrity style at an affordable price. The Hip Chick's stores and Internet site carry everything from casual t-shirts worn by Jennifer Aniston, stylish tops on Jessica Simpson and elegant dresses donned by Paris Hilton, to the beautiful gowns worn by Hollywood's hottest stars at red carpet events around the world. These fashions have been covered in US Weekly, In Style and all the major celebrity publications.

"The Hip Chick is a fabulous store and carries some of the most stunning fashions around," said Amber Ridinger. "I am thrilled to have the opportunity to model for The Hip Chick and help young women identify the hottest trends in style and fashion."

Soon after first speaking to Amber and learning about the popular website that Amber's parents JR and Loren Ridinger founded, www.marketamerica.com, Skrudland realized that The Hip Chick could increase its brand awareness and market its image to an even larger audience through Market America's 180,000 UnFranchise® Owners and over three million preferred customers.

"The Hip Chick has grown rapidly since our launch in 2005," said Skrudland. "After I started talking to Amber about modeling our clothing lines and learning more about her and her family, I realized there was also an opportunity to hit an even larger demographic through Market America's website. This affiliation will have a huge impact in helping The Hip Chick reach a much larger audience in the United States and abroad in fashion hotspots such as Hong Kong and Sydney."

"What's equally as exciting," continued Skrudland, "is the chance to build a brand around Amber. We really see this as a wonderful opportunity to give The Hip Chick a real identity through her."

Look for Amber to be featured on the homepage of www.thehipchick.com and in national advertisements in magazines such as Haute Living and Ocean Drive beginning in August.

ABOUT MARKET AMERICA, INC.
Market America is a product brokerage and Internet marketing company that specializes in One-One-Marketing. With more than three million customers and 180,000 Distributors worldwide, the company has generated over $2.4 billion in accumulated retail sales. Headquartered in Greensboro, NC -- the company employs over 500 people globally with international operations in the United States, Canada, Taiwan, Hong Kong and Australia. Through its revolutionary One-to-One Marketing concept, Market America combines the Internet with the power of people -- creating the ultimate online shopping destination. More information is available at www.marketamerica.com.