Boston, MA April 28, 2008 -- MarketingProfs, a leading provider of strategic and tactical marketing know-how for marketing and business professionals worldwide has garnered David Meerman Scott and Dan Ariely as the keynotes for the upcoming MarketingProfs Business-to-Business Forum in Boston, June 9 and 10 at the Renaissance Boston Waterfront Hotel.

This stellar how-to conference will assemble the top B2B marketing strategists in the country and features seminars covering: B2B lead generation, conversion, retention, ROI and measurement, new technologies and much more.

David Meerman Scott, author of "The New Rules of Marketing and PR" and the popular blog - http://www.webinknow.com , is a highly sought after speaker and will deliver the keynote on Tuesday June 10 titled, "B2B Viral Marketing: How to Trigger Word-of-Mouse that Spreads Your Ideas for Free." In the keynote, Scott will explore the art and science of creating B2B viral marketing initiatives as well as dozens of case examples of Web success from B2B companies large and small.

Dan Ariely, author of NYTimes best-selling book "Predictably Irrational" is an esteemed MIT scholar as well as marketing strategist. Dan's keynote titled, "Unlocking Customer Behavior...How to Understand and Profit from Predictably Irrational Customers" will provide answers to understanding common behaviors, how they influence purchasing patterns and how you can successfully target those buyers.

"The content and knowledge imparted at MProfs B2B Forum 2007 was excellent, and from my notes, I had a list of about 15 new marketing ideas to follow up on when I got back to the office," said Bruce Rowe, ViaSat Inc.

The MarketingProfs B2B Forum will be held in a one of a kind intimate setting focused on empowering marketers through lively participation in sessions, intensives, keynote addresses and the unique mealtime assemblies. And unlike other conferences this conference encompasses all levels of marketing endeavors including Web 1.0, 2.0 and traditional successes in marketing efforts offline.

The forum offers a myriad of sessions and topics including: B2B Email that Moves the Needle, Intelligent B2B Web Design, B2B Social Media Strategy, Achieving Closed Loop ROI, Branding is a Road Trip, and much more. For a full list of topics please go to this link - http://www.marketingprofs.com/events/4/program.

In addition to access to leading marketing thinkers like Scott and Ariely, all attendees will receive a MarketingProfs Premium Plus membership and our latest research report on "BtoB Sales Lead Generation: Integration of Web 1.0 and Web 2.0 Media." A combined value of $528.

Cost for the conference is $1145 by May 19 and $1295 thereafter. The MarketingProfs Premium member rate is $995. The cost includes two full days of sessions, exhibit hall access, free research report, free Premium Plus membership, networking reception, and all meals.

To register, please go to this link - http://www.marketingprofs.com/events/4/conference.

For more information on the conference you can also reach Tara or Susanne here:

Tara Curran
718-938-1634

Susanne Sicilian
201-676-2582