Scotts Valley, Calif. September 29, 2008 -- The Mobile Entertainment Forum (MEF), the global trade association for companies across the mobile entertainment value chain, today announced the selection of Nadel Phelan, Inc. as the public relations firm of record for its Americas chapter. Nadel Phelan will focus its 15 years of expertise in technology communications to promote MEF and its initiatives.

"Nadel Phelan's years of experience with mobile technology and media makes them an easy choice for us," said Jim Beddows, MEF Americas Chairman. "We look forward to working with Nadel Phelan to build awareness and interest around our initiatives that will influence and shape the future of the mobile entertainment industry."

Through a variety of initiatives and policy activities, MEF brings together industry leaders to advance critical issues and address local priorities to accelerate the industry's growth. MEF's activities and membership have both a global reach and a local influence; key activities include the development of commercial guidelines and best practices; lobbying; building awareness via provision of industry intelligence, analysis and education; business development and networking events.

"The Mobile Entertainment Forum provides a unified voice for the mobile entertainment industry," said Paula Phelan, president and CEO of Nadel Phelan. "They have already launched and achieved success in a variety of initiatives that have reinforced and united the interdependent contributors of the mobile value chain. We are pleased to provide strategic communications support for MEF to help raise awareness of their current and future initiatives."

ABOUT MEF - www.m-e-f.org
MEF exists to represent the interests of its global membership across the mobile entertainment value chain. Our goals are to build awareness, create business development opportunities and facilitate the development of commercial guidelines and best practices to promote a healthy and profitable industry.

With global headquarters in London, a Hollywood-based Americas secretariat, an Asian chapter in Hong Kong and the newly expanded EMEA branch, MEF's network of members represents a veritable "Who's Who" of mobile entertainment businesses and entrepreneurs.

ABOUT NADEL PHELAN - www.nadelphelan.com
Founded in 1993, Nadel Phelan, Inc. specializes in comprehensive public relations for a roster of clients ranging from venerable industry giants to exciting startups. By combining high-level industry knowledge with in-depth technology experience, Nadel Phelan provides its clients with the strategic and tactical services necessary to establish and maintain marketplace awareness essential in obtaining and preserving a competitive edge. Nadel Phelan is headquartered in Scotts Valley, California with global offices. For more information please visit www.nadelphelan.com or call 831-439-5570.