Norfolk,U K -Set up by Rowan Gormley , previously the CEO of Virgin Wines, Naked Wines deems itself something of an online farmers market. It focuses on connecting wine lovers with smaller wine producers, offering consumers the chance to try fantastic wines they might not otherwise ever have the opportunity to discover.
Talking about Naked Wines ethos and the positive reasons to buy wine online Mr. Gormley said: The most interesting and exciting wines are made by small wine producers, who often care more about making good wine than marketing and selling it. These producers dont have the financial muscle to get on to the UK supermarket shelves and when they can be found they are often very expensive. This means UK wine drinkers choices tend to be determined by the size of winemakers marketing budget and not their taste buds.
By connecting producers directly to buyers we are enabling them to spend more time doing what they are good at, while the price of the wine is lower for consumers. Naked Wines provides customers with the same impulse that has people shopping for food in farmers markets; people get a feel for real products.
Market research proves there is a growing base of consumers ready and willing to buy wine online, with a market growth of 24% in 2007. Such statistics would indicate more and more people are realizing that the web can offer them the opportunity to move away from scanning the supermarket shelves for the branded wines which are so prevalent, to find something more tantalising and exciting.
When customers buy wine online from Naked Wines not only do they have access to experts and other customers, who can recommend wines buyers will love, and even the ones they might not, but they also receive next day delivery at 4.99, cheaper and quicker than most other online wine retailers. Whats more Naked Wines offer to refund customers in full if they dont get 100% taste satisfaction.
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