Scottsdale, AZ October 21, 2008 -- Today's uncertain economic time has companies scrambling to cut costs across the board, putting more pressure than ever on sales, procurement and contract management executives to negotiate the best deals. Marty Latz, nationally acclaimed expert negotiator, author, columnist, law professor and trainer today announced the launch of ExpertNegotiator®, a cost-effective software solution which is the first online technology to empower front-line negotiation teams with proven, research-based strategies and best practices from the world's strongest negotiators. In addition, ExpertNegotiator extends companies' investments in employees' negotiation training and other technology solutions such as CRM systems by ensuring the most effective negotiation skills are applied in every deal, every step of the way.

"Effective negotiation has the greatest impact on a company's bottom-line success, yet many still rely on ineffective, off-the-cuff techniques that waste time and money," says Marty Latz, Founder and CEO of ExpertNegotiator. "ExpertNegotiator is the most powerful negotiation solution available, best positioning companies in negotiations with their prospects, installed customer base, vendors and all through their supply chain."

Companies Cannot Live by CRM Alone

CRM systems such as Salesforce.com, Oracle (Siebel) and SalesLogix provide sophisticated prospecting management and reporting systems but don't include the tools to strategically or effectively manage the crucial negotiation process. ExpertNegotiator picks up where CRM systems drop off users, empowering them with a host of tools that apply experts' negotiation strategies in every step of the negotiation process and saving them time and reducing anxiety. It also provides managers with the ability to more accurately assess financial expectations via reporting features and an online window into every step of the negotiator's moves. In addition, ExpertNegotiator is cost effective. As a software-as-a-service (SaaS) solution, ExpertNegotiator is an on-demand, pay-as-you-go solution, requiring no additional hardware and no costly implementation and maintenance services.

"ExpertNegotiator is saving us thousands of dollars by helping us develop successful negotiation strategies," said Bill Kizorek, founder of Two Parrot Productions, an international video production company, and InPhoto Surveillance, the world's largest video surveillance company. "Its easy-to-use system for effectively planning and managing our negotiations immediately improved our bottom line and the experts' strategies continually help us gain the edge."

Features and Benefits

ExpertNegotiator includes five unique resources that are fundamental to any successful negotiation, as well as an array of other benefits specific to individual negotiators and negotiation managers, including:

• A Strategic Planning Tool, which allows users to plan in as little as 10 minutes using pre-built templates, or create their own customized plans specific to their needs.
• The Five Golden Rules Method, a strategic approach to negotiation which includes gaining information, maximizing leverage, using fair criteria, choosing the most effective offer or concession, and controlling the agenda.
• A Counterpart Intelligence Bank, where users capture, organize and store critical intelligence about their counterparts' reputations, styles and strategies.
• The ExpertAdvice Center, where users can access professional negotiation guidance and research to avoid common mistakes, build confidence, and constantly improve skills.
• A Negotiation Best Practices Management System, allowing users to manage and improve negotiation success rates and benefit from built-in reporting with automatic notification.

An internationally acclaimed expert on negotiation, Marty Latz has taught over 50,000 business professionals and lawyers how to negotiate more effectively. His impressive experience includes negotiating nationally and internationally on The White House Advance Teams from 1993 to 1995; authoring the book Gain the Edge! Negotiating to Get What You Want (St. Martin's Press 2004); writing as a negotiation columnist for The Arizona Republic; appearing as a negotiation expert on CBS's The Early Show and such national business shows as Your Money and First Business; serving as an adjunct professor of law for negotiation at Arizona State University College of Law from 1995 to 2005; and training and consulting for major corporations and law firms around the world. In addition to Latz's wide-ranging experience, he graduated with honors from Harvard Law School.

For more information and for a free 30-day trial, visit http://www.expertnegotiator.com/ or call 888-363-4684. ExpertNegotiator is a trademark of ExpertNegotiator, LLC. All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.