August 10, 2008 -- PR and marketing professionals who want to improve their media placement skills and learn top phone pitching faux pas PR people make when calling the press will discover practical strategies at a new audio conference from Bulldog Reporter's PR University: "Ten Seconds to Succeed or Die: Phone Pitches That Turn Editors' Heads and Earn Headlines." Attendees will come away with the magic words journalists want to hear the moment they answer the phone, as well as a step-by-step process for dramatically increasing their media coverage.
This exclusive, dial in PR University audio conference takes place on Wednesday, August 20th, at 1PM EDT (noon, CDT, 11AM MDT; 10AM PDT). Its' panel includes some of the nation's leading journalists and PR experts:
Christopher Elliott, Host, "What You Get for the Money: Vacations," Fine Living network; Ombudsman, National Geographic Traveler; Columnist, MSNBC.com; Contributor, Kiplinger.com, MarketWatch.com, MSN, The New York Times, USAToday.com
Harry Medved, Director, Public Relations, Fandango
Dan Reed, Business/Travel Reporter, USA Today (circ. 2,284,219)
David Satterfield, Managing Editor, San Jose Mercury News (circ. 234,772)
Gary North, Senior Copy Editor, Variety (circ. 32,571)
This 90-minute interactive call will give public relations professionals actionable insights, tips and skills on the key elements of a stellar phone pitch, how to best rehearse a pitch and how to avoid "voice mail jail." PR pros will also have the opportunity to hear others pitch, receive expert criticism and put their own pitches to the test. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:
What motivates editors and their staff--and how to use this knowledge for more successful phone pitches
The psychology of successful phone pitches--what every PR person must know about the story sales process to compel coverage over the phone
What grabs a journalist in the first five seconds of a pitch -- and how you should take advantage of it
The best times to call reporters -- and the time periods to avoid at all costs
Editorial Hot Buttons: News pegs, future trends, divisive issues, dramatic hooks and other sure-fire ways to supercharge your pitch
How to craft a compelling verbal pitch -- and deliver it without sounding scripted
Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.
