San Mateo, California March 31, 2008 -- Greenplum, a leading provider of database software for business intelligence, has issued a new white paper that examines the key elements in business intelligence (BI) systems that move beyond mere decision support tools to become true competitive weapons in an organization. The white paper introduces the concept of "Critical Mass Intelligence," the state in which an organization can achieve insights of sufficient magnitude, scope and flexibility to deliver superior operational effectiveness and tune its strategy to the extent that it can produce lasting competitive differentiation in its market. The white paper also looks at companies that have achieved Critical Mass Intelligence in their organizations by implementing a BI infrastructure that is cost-effective, scalable, flexible and fast.

For more information about Critical Mass Intelligence and to download the white paper, please visit http://www.greenplum.com/downloadcmi.php?file=cmi-whitepaper.pdf.

About Greenplum
Greenplum develops the world's fastest, most scalable database software for Business Intelligence and Data Warehousing. Greenplum Database, the company's breakthrough database software product, enables companies to analyze terabytes of information faster and more cost effectively than traditional data warehouse solutions, allowing organizations to fully leverage their data to gain critical insights into the past, present and future and achieve and extend their competitive advantage in the marketplace. Greenplum Database also powers the Sun Data Warehouse Appliance, which integrates servers, storage and database to deliver industry leading performance, scalability, and cost of ownership. For more information about Greenplum, visit www.greenplum.com.