Cedar Rapids, IA July 20, 2008 -- NewspaperARCHIVE.com, which contains more than 85 million digitized newspaper pages in searchable format, selected Legacy.com, which allows users to access obituaries and memorials, to enhance their advertising network with demographically-targeted ads.
   
Graphic "banner advertisements" will appear on newspaper websites across the Legacy.com network, informing visitors of the NewspaperARCHIVE.com service and featuring a link to the NewspaperARCHIVE.com site. The advertisements will feature family history and genealogy, categories that are featured in 90% of all NewspaperARCHIVE.com searches.

"Legacy.com is an excellent match for NewspaperARCHIVE.com promotions," said Paul Stokstad, Web Marketing Director for NewspaperARCHIVE.com. "Their users share similar interests and perform similar searches as ours, making advertising on their network an easy way to inform their users about our service."

The promotion is scheduled to begin on July 22, 2008.

About NewspaperArchive.com:
NewspaperARCHIVE.com, the largest historical newspaper database online, contains tens of millions of newspaper pages from 1759 to present. Every newspaper in the archive is fully searchable by keyword and date, making it easy to quickly explore historical content. NewspaperArchive.com is a subsidiary of Heritage Microfilm, an archival microfilm and digitization company. Individuals or companies interested in finding more information about Heritage Microfilm can visit www.heritagemicrofilm.com or www.newspaperarchive.com.

About Legacy.com:
Founded in 1998, Legacy.com (http://www.legacy.com) is an innovative online media company that collaborates with more than 650 newspapers in the United States, Canada and the United Kingdom to provide ways for readers to express condolences and share remembrances of loved ones. As the leader in the online memorial and obituary market, Legacy.com is visited by more than 10 million users each month. It collaborates with more than three-quarters of the largest 100 U.S. newspapers and features obituaries and guest books for more than 60 percent of people who die in the United States. The company has expanded to host "Celebrations" for newspaper affiliates, including birth, marriage, commitment, graduation and other announcements. A privately held company whose investors include the Tribune Company, Legacy.com is headquartered in the Chicago suburb of Evanston. Learn more about Legacy.com by visiting http://www.AboutLegacy.com. Legacy.com: where life stories live on.