Boston, MA August 13, 2008 -- Online ads are no longer a sideshow of the marketing industry. Brands rise and fall on marketers ability to manage the virtual space. And the options for online advertisers increase almost daily as new formats emerge, gain prominence, and assist companies in the constant hunt for customers.

Tapping into this trend, however, requires much more than a pep talk about the rise of the virtual world. What works? How does it work? Why does it work? To help companies of every size understand the full power of the online space, FuelNet announces the release of a new Smart Report, Online Advertising Tips for Growing Your Business. The report examines current hot tactics such as pay per click, podcasts, social networking, microsites, online video advertising, and search engine optimization. Readers will also learn how savvy businesses are leveraging online media for competitive advantage.

For more information on the FuelNet Smart Report Online Advertising Tips for Growing Your Business, please contact Ken Beaulieu, chief content creator for FuelNet, at 617.457.3901. Or visit www.fuelnet.com to get a free copy of the FuelNet Smart Paper 10 Secrets for Successful Customer Relationship Marketing.

About FuelNet
FuelNet, a division of The Pohly Company, is an Internet-centric resource for credible tips, tools, and insights on marketing, selling, brand building, and customer communications. Built around the tagline "Marketing Smarts for the Growing Business," FuelNet is designed to help small and midsize companies build profits and beat the competition. Visitors to FuelNets Web site, www.fuelnet.com, can subscribe to FuelNet Monthly (available in print and as a downloadable PDF), sign up for a free daily e-newsletter, and purchase white papers, special reports, and books. The e-newsletter focuses on one key content area each day, including topics like direct mail marketing, online advertising, brand building, customer relationship marketing, customer service, and strategic communication.

About The Pohly Company
The Pohly Company is a diversified marketing and publishing services company that specializes in engagement marketing and customer communications. The company works with world-class brands, publishers, and major associations, including Continental Airlines, Coca-Cola FoodService, UAW-General Motors, Western Union, and the Association of National Advertisers, to create and advance programs that drive emotional relationships with customers and best prospects. Services include communications consulting, market research, custom publishing, media sales and consulting, and design communications. For more information, visit www.pohlyco.com.

CONTACT:
Ken Beaulieu
617.457.3901
866-650-9807
kbeaulieu @ pohlyco.com